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Authentication
All requests must include an API key in thex-api-key HTTP header.
x-api-key: <api-key>
Never expose your API key in client-side code, browser requests, or public repositories. A missing or invalid key returns
401 Unauthorized.| Parameter | In | Type | Required | Description |
|---|---|---|---|---|
company | path | string | Yes | The akta.pro company UUID or a full website domain (e.g. canva.com) |
The company identifier is passed in the URL path, not as a query parameter. Pass either an akta.pro UUID or a full domain.
Execute your first request
curl --request GET \
--url 'https://api.akta.pro/api/v1/company/enrichment/business_model/canva.com' \
--header 'x-api-key: <api-key>'
import requests
url = "https://api.akta.pro/api/v1/company/enrichment/business_model/canva.com"
headers = {"x-api-key": "<api-key>"}
response = requests.get(url, headers=headers)
data = response.json()
print(data["data"])
200
{
"data": {
"uuid": "00000l1",
"business_model": {
"gtm_motion": [
{
"description": "Freemium model with free tier for individual users that converts to paid Pro ($15/month or $120/year) and Teams subscriptions. Strong self-serve web and mobile acquisition with App Store and Google Play distribution. Enterprise deals pursued through direct sales team.",
"source": [
"http://canva.com/"
],
"type": {
"code": "product_led_growth",
"label": "Product Led Growth"
}
},
{
"description": "Dedicated Canva Enterprise sales team targeting Fortune 500 companies with Contact Sales CTA. Serves over 95% of Fortune 500 according to multiple sources. B2B revenue exceeding $500 million.",
"source": [
"http://canva.com/"
],
"type": {
"code": "enterprise_field_sales",
"label": "Enterprise Field Sales"
}
},
{
"description": "Education segment driven through Canva for Education partnerships with government institutions like Andhra Pradesh government schools. Brand campaigns like 'The Thing That Makes Anything A Thing' featuring Squirrelites movement.",
"source": [
"http://canva.com/"
],
"type": {
"code": "community_led",
"label": "Community Led"
}
}
],
"revenue_model": [
{
"description": "Premium subscription tier providing access to AI features, advanced design tools, Brand Kit, expanded templates, and increased storage. Priced at $120/year or approximately $15/month.",
"source": [
"https://www.stackcapitalgroup.com/stack-capital-invests-8-million-usd-into-canva"
],
"title": "Canva Pro Subscription",
"type": {
"code": "subscription_recurring",
"label": "Subscription Recurring"
}
},
{
"description": "Team-oriented subscription with collaboration features, brand management, and admin controls for organizations.",
"source": [
"http://canva.com/"
],
"title": "Canva Teams/ Business Subscription",
"type": {
"code": "subscription_recurring",
"label": "Subscription Recurring"
}
},
{
"description": "Large organization tier with advanced security, compliance, SSO, dedicated support, and custom enterprise pricing negotiated through sales team.",
"source": [
"http://canva.com/"
],
"title": "Canva Enterprise",
"type": {
"code": "subscription_recurring",
"label": "Subscription Recurring"
}
},
{
"description": "Free access for educators and students; potential paid tier for institutional deployments.",
"source": [
"http://canva.com/"
],
"title": "Education Subscriptions",
"type": {
"code": "freemium",
"label": "Freemium"
}
},
{
"description": "Free tier for verified nonprofit organizations.",
"source": [
"https://www.digitaltrends.com/computing/canva-adds-new-editing-tools-payments-and-previews-to-save-you-from-embarrassing-crops/"
],
"title": "Canva for Nonprofits",
"type": {
"code": "freemium",
"label": "Freemium"
}
},
{
"description": "Performance marketing platform with ad creation, publishing, and optimization capabilities for B2B customers.",
"source": [
"https://martechseries.com/content/introducing-canva-grow-2-0-create-launch-and-optimize-ads-in-one-place/"
],
"title": "Canva Grow",
"type": {
"code": "subscription_recurring",
"label": "Subscription Recurring"
}
}
],
"marketing_channels": [
{
"description": "Educational content teaching design skills, tutorials, and best practices to attract and engage users",
"source": [
"http://canva.com/"
],
"stage": {
"code": "top_of_funnel",
"label": "Top of Funnel"
},
"title": "Design School and Learn Blog"
...
}