.png?fit=max&auto=format&n=SdGZnb5iGLBOelR9&q=85&s=6e183af2c7498a76797d0c8d9a81b986)
.png?fit=max&auto=format&n=SdGZnb5iGLBOelR9&q=85&s=7702c636c517001e39df24a084a9728d)
Company Data Concise
curl --request GET \
--url https://api.akta.pro/api/v1/company/enrichment/concise \
--header 'x-api-key: <api-key>'import requests
url = "https://api.akta.pro/api/v1/company/enrichment/concise"
headers = {"x-api-key": "<api-key>"}
response = requests.get(url, headers=headers)
print(response.text)const options = {method: 'GET', headers: {'x-api-key': '<api-key>'}};
fetch('https://api.akta.pro/api/v1/company/enrichment/concise', options)
.then(res => res.json())
.then(res => console.log(res))
.catch(err => console.error(err));<?php
$curl = curl_init();
curl_setopt_array($curl, [
CURLOPT_URL => "https://api.akta.pro/api/v1/company/enrichment/concise",
CURLOPT_RETURNTRANSFER => true,
CURLOPT_ENCODING => "",
CURLOPT_MAXREDIRS => 10,
CURLOPT_TIMEOUT => 30,
CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
CURLOPT_CUSTOMREQUEST => "GET",
CURLOPT_HTTPHEADER => [
"x-api-key: <api-key>"
],
]);
$response = curl_exec($curl);
$err = curl_error($curl);
curl_close($curl);
if ($err) {
echo "cURL Error #:" . $err;
} else {
echo $response;
}package main
import (
"fmt"
"net/http"
"io"
)
func main() {
url := "https://api.akta.pro/api/v1/company/enrichment/concise"
req, _ := http.NewRequest("GET", url, nil)
req.Header.Add("x-api-key", "<api-key>")
res, _ := http.DefaultClient.Do(req)
defer res.Body.Close()
body, _ := io.ReadAll(res.Body)
fmt.Println(string(body))
}HttpResponse<String> response = Unirest.get("https://api.akta.pro/api/v1/company/enrichment/concise")
.header("x-api-key", "<api-key>")
.asString();require 'uri'
require 'net/http'
url = URI("https://api.akta.pro/api/v1/company/enrichment/concise")
http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true
request = Net::HTTP::Get.new(url)
request["x-api-key"] = '<api-key>'
response = http.request(request)
puts response.read_body{
"data": {
"uuid": "00000l1",
"firmographic": {
"name": "Canva",
"legal_name": "Canva",
"website": "http://www.canva.com",
"company_type": "Private",
"founded_year": 2013,
"company_description_short": "Canva is a cloud-based visual communication platform serving individuals, SMBs, enterprises, educators, and nonprofits with an integrated design, document, video, and AI workspace used by 265 million people monthly.",
"operating_status": "Operating",
"ownership_category": "Venture Growth Investor Backed",
"headcount_range": "1001-5000"
},
"business_model": {
"gtm_motion": [
{
"type": "Product Led Growth"
},
{
"type": "Enterprise Field Sales"
},
{
"type": "Community Led"
}
],
"revenue_model": [
{
"title": "Canva Pro Subscription",
"type": "Subscription Recurring"
},
{
"title": "Canva Teams/ Business Subscription",
"type": "Subscription Recurring"
},
{
"title": "Canva Enterprise",
"type": "Subscription Recurring"
},
{
"title": "Education Subscriptions",
"type": "Freemium"
},
{
"title": "Canva for Nonprofits",
"type": "Freemium"
},
{
"title": "Canva Grow",
"type": "Subscription Recurring"
}
],
"marketing_channels": [
{
"stage": "Top of Funnel",
"title": "Design School and Learn Blog",
"type": "Content Marketing/ Blog"
},
{
"stage": "Top of Funnel",
"title": "Social Media (LinkedIn, Instagram, Facebook, TikTok, Pinterest, X, YouTube)",
"type": "Organic social"
},
{
"stage": "Top of Funnel",
"title": "SEO/Organic Search",
"type": "SEO/ Organic Search"
},
{
"stage": "Mid funnel",
"title": "Canva Events (Canva Create, Canva in Real Life)",
"type": "Events/ conferences"
},
{
"stage": "Mid funnel",
"title": "Cannes Lions Activation",
"type": "Events/ conferences"
},
{
"stage": "Top of Funnel",
"title": "Brand Campaigns (Squirrelites, 'The Thing That Makes Anything A Thing')",
"type": "PR/ Earned Media"
},
{
"stage": "Top of Funnel",
"title": "AI Assistant Integrations (ChatGPT, Claude, Gemini, Copilot)",
"type": "Referral/affiliate/ partner"
},
{
"stage": "Top of Funnel",
"title": "Education Partnerships",
"type": "Community/ Developer relations"
},
{
"stage": "Top of Funnel",
"title": "Podcast (Prompted Podcast - AI creativity podcast)",
"type": "Podcast/ Video/ Multimedia"
}
],
"distribution_channels": [
{
"scope": "Global",
"target_buyer": "SMB/Individual/Consumer",
"title": "Web Platform (canva.com)",
"type": "Self-serve/ PLG"
},
{
"scope": "Global",
"target_buyer": "SMB/Individual/Consumer",
"title": "Mobile Apps (iOS, Android)",
"type": "Self-serve/ PLG"
},
{
"scope": "Global",
"target_buyer": "SMB/Individual/Consumer",
"title": "Desktop Applications (Windows, Mac)",
"type": "Self-serve/ PLG"
},
{
"scope": "Global",
"target_buyer": "Enterprise",
"title": "Enterprise Direct Sales",
"type": "Direct Sales (field/enterprise)"
},
{
"scope": "Global",
"target_buyer": "SMB/Individual/Consumer",
"title": "Apps Marketplace",
"type": "Marketplace/ app store"
},
{
"scope": "Global",
"target_buyer": "SMB/Individual/Consumer",
"title": "Templates Marketplace",
"type": "Marketplace/ app store"
},
{
"scope": "Global",
"target_buyer": "Enterprise",
"title": "AI Assistant Integrations (ChatGPT, Claude, Gemini, Copilot)",
"type": "OEM/ Embedded/ White-label"
}
],
"cost_components": [
"Personnel",
"Technology or R&D",
"Infrastructure",
"Marketing or Sales",
"Operations"
],
"pricing_details": [
{
"model": "Freemium",
"notes": "Core design tools, basic templates, limited AI uses. 5GB cloud storage."
},
{
"model": "Subscription",
"notes": "$120/year (~$15/month). Includes all Free features plus unlimited AI uses, Brand Kit, Magic Resize, 1TB storage, 100+ premium templates. Also referred to as Canva Premium in some sources."
},
{
"model": "Per seat",
"notes": "Per-seat pricing for team collaboration, brand management, and workflow tools."
},
{
"model": "Subscription",
"notes": "Custom pricing through sales team. Includes advanced security, SSO, compliance features, dedicated support, and enterprise-grade controls."
},
{
"model": "Freemium",
"notes": "Premium features provided free to verified educational institutions, students, and educators."
},
{
"model": "Freemium",
"notes": "Free access to Canva Pro features for verified nonprofit organizations."
}
],
"gtm_type": "B2B and B2C",
"offering_type": "Software"
},
"company_assessment": {
"market_position": "Canva is a Sydney-headquartered, private online visual communication and design platform founded in 2013, serving over 265 million monthly active users across 190+ countries. The company holds 12.47% of the global graphic design and editing software market and 54.09% of the presentation market, with enterprise penetration spanning over 95% of Fortune 500 companies. The user base includes 31 million paying subscribers generating an annualized $4 billion revenue run-rate.",
"strengths": [
{
"headline": "Canva AI 2.0 becomes the visual layer for agentic work"
},
{
"headline": "AI-assistant distribution unlocks new acquisition flywheel"
},
{
"headline": "Canva Grow 2.0 expands into full marketing lifecycle"
},
{
"headline": "Proprietary AI cost advantage compounds at scale"
},
{
"headline": "Enterprise + Affinity captures the professional creator market"
}
],
"weakness": [
{
"headline": "Adobe + Microsoft bundling squeezes Canva's moat"
},
{
"headline": "AI assistants absorb the design creation flow"
},
{
"headline": "CTO transition threatens AI 2.0 execution at peak complexity"
},
{
"headline": "Valuation compression pressures IPO economics and cap table"
},
{
"headline": "Acquisition sprawl dilutes focus and strains integration capacity"
}
],
"competitive_moat": [
{
"type": "Distribution Advantage"
},
{
"type": "Ecosystem Lock In"
},
{
"type": "Intangible Assets"
},
{
"type": "Cost Advantage"
},
{
"type": "Switching Costs"
},
{
"type": "Network Effects"
},
{
"type": "Data Advantage"
}
],
"key_risks": [
{
"headline": "Long-tenured CTO departure at the worst possible time"
},
{
"headline": "Valuation reset from $65B to $42B signals private-market compression"
},
{
"headline": "Embedded in competitive encirclement by Adobe and Microsoft"
},
{
"headline": "AI assistant integrations risk disintermediation of Canva's core flow"
},
{
"headline": "Aggressive multi-acquisition strategy creates integration and dilution risk"
},
{
"headline": "Heavy freemium reliance with limited visibility on net dollar retention"
}
],
"key_highlights": [
{
"headline": "Massive global user base of 265M+ MAU with deep enterprise penetration"
},
{
"headline": "Eight consecutive years of profitability at scale"
},
{
"headline": "Strong revenue growth to $4B annualized with high-margin B2B stream"
},
{
"headline": "Proprietary AI 2.0 model claims 7x faster and 30x cheaper than frontier alternatives"
},
{
"headline": "Distribution embedded inside every major AI assistant"
},
{
"headline": "Successful acquisition track record converting into distribution wins"
},
{
"headline": "Highly efficient PLG funnel with strong multi-channel monetization"
}
],
"customer_concentration": {
"classification": "Low"
},
"peers": [
{
"name": "Adobe",
"type": "Broad Incumbent"
},
{
"name": "Microsoft Designer",
"type": "Direct Peer"
},
{
"name": "Figma",
"type": "Direct Peer"
},
{
"name": "Piktochart",
"type": "Direct Peer"
},
{
"name": "Visme",
"type": "Direct Peer"
},
{
"name": "VistaCreate (Crello)",
"type": "Direct Peer"
},
{
"name": "Lumen5",
"type": "Emerging Player"
},
{
"name": "Descript",
"type": "Emerging Player"
},
{
"name": "Gamma",
"type": "Emerging Player"
},
{
"name": "Google Workspace (Slides/Docs)",
"type": "Broad Incumbent"
}
]
},
"company_hierarchy": {
"subsidiaries": [
{
"business_focus": "Data visualization platform",
"name": "Flourish",
"relationship_type": "Wholly Owned"
},
{
"business_focus": "Professional photo editing and graphic design software",
"name": "Affinity",
"relationship_type": "Wholly Owned"
},
{
"business_focus": "Digital out-of-home (DOOH) advertising platform",
"name": "Doohly",
"relationship_type": "Wholly Owned"
},
{
"business_focus": "AI-powered image generation",
"name": "Leonardo AI",
"relationship_type": "Wholly Owned"
},
{
"business_focus": "AI-powered marketing platform",
"name": "Ortto",
"relationship_type": "Wholly Owned"
},
{
"business_focus": "AI design and simulation tools",
"name": "SimTheory",
"relationship_type": "Wholly Owned"
},
{
"business_focus": "AI image generation",
"name": "MangoAI",
"relationship_type": "Wholly Owned"
}
]
},
"digital_presence": {
"social_media_profiles": [
{
"platform": "x",
"url": "https://x.com/canva"
},
{
"platform": "youtube",
"url": "https://www.youtube.com/@canva"
},
{
"platform": "facebook",
"url": "https://www.facebook.com/canva"
},
{
"platform": "linkedin",
"url": "https://www.linkedin.com/company/canva"
},
{
"platform": "instagram",
"url": "https://www.instagram.com/canva/"
},
{
"platform": "pinterest",
"url": "https://au.pinterest.com/canva/"
},
{
"platform": "tiktok",
"url": "https://www.tiktok.com/@canva"
}
]
},
"financial_estimate": {
"revenue_estimate": "$1B-$5B",
"valuation_estimate": "$25B+"
},
"location": {
"hq": {
"city": "Sydney",
"country": "AUS",
"region": "Oceania"
},
"market_served": {
"is_global": true
},
"offices": [
{
"city": "Sydney",
"country": "AUS",
"type": "Headquarters"
}
]
},
"management_profile": {
"number_of_profiles": 10,
"profiles": [
{
"designation": "Co-founder & CEO",
"name": "Melanie Perkins"
},
{
"designation": "Co-founder & COO",
"name": "Cliff Obrecht"
},
{
"designation": "Co-founder & Chief Product Officer",
"name": "Cameron Adams"
},
{
"designation": "Chief Financial Officer",
"name": "Kelly Steckelberg"
},
{
"designation": "Chief Marketing Officer",
"name": "Zach Kitschke"
},
{
"designation": "Chief Evangelist",
"name": "Guy Kawasaki"
},
{
"designation": "Chief Legal Officer & Corporate Development",
"name": "Todd Carpenter"
},
{
"designation": "Chief Technology Officer",
"name": "Dave Hearnden"
},
{
"designation": "Head of Technology",
"name": "Simon Newton"
},
{
"designation": "Chief People Officer",
"name": "Jennie Rogerson"
}
]
},
"product_offering": {
"brand": [
{
"name": "Affinity"
},
{
"name": "Flourish"
},
{
"name": "Leonardo AI"
},
{
"name": "Canva AI 2.0"
},
{
"name": "Magic Studio"
},
{
"name": "Visual Suite"
},
{
"name": "Canva Sheets"
},
{
"name": "Canva Docs"
},
{
"name": "Canva Whiteboards"
}
],
"core_offering": "Canva operates a cloud-based visual communication platform that enables individuals and organizations to create professional-grade graphics, presentations, videos, documents, spreadsheets, whiteboards, websites, and print materials without design expertise. The platform is anchored by Magic Studio, an AI-powered suite including generative image, text, video, and audio tools, plus the integrated Visual Suite workspace. It operates on a freemium SaaS model spanning Free, Pro, Teams, Business, and Enterprise subscription tiers.",
"problem_solved": "Organizations and individuals lack the design skills, time, or resources to create professional visual content at scale. Marketing teams need to produce high volumes of on-brand content across multiple channels and formats quickly. Collaboration on visual content across distributed teams is difficult with traditional design tools. Brand consistency is hard to maintain when multiple stakeholders create marketing materials.",
"product_and_service": [
{
"category": "Visual Design Platform",
"name": "Canva Visual Suite",
"url": "https://www.canva.com/visual-suite/"
},
{
"category": "AI Creative Suite",
"name": "Magic Studio",
"url": "https://www.canva.com/canva-ai/"
},
{
"category": "AI Platform",
"name": "Canva AI 2.0",
"url": "https://www.canva.com/canva-ai/"
},
{
"category": "Productivity / Documents",
"name": "Canva Docs",
"url": "https://www.canva.com/docs/"
},
{
"category": "Productivity / Spreadsheets",
"name": "Canva Sheets",
"url": "https://www.canva.com/sheets/"
},
{
"category": "Collaboration / Whiteboard",
"name": "Canva Whiteboard",
"url": "https://www.canva.com/online-whiteboard/"
},
{
"category": "Presentations",
"name": "Canva Presentations",
"url": "https://www.canva.com/presentations/"
},
{
"category": "Social Media",
"name": "Canva Social Media",
"url": "https://www.canva.com/social-media/"
},
{
"category": "Photo Editing",
"name": "Canva Photo Editor",
"url": "https://www.canva.com/photo-editor/"
},
{
"category": "Video Editing",
"name": "Canva Video Editor",
"url": "https://www.canva.com/video-editor/"
},
{
"category": "Print Services",
"name": "Canva Print",
"url": "https://www.canva.com/print/"
},
{
"category": "Website Builder",
"name": "Canva Website Builder",
"url": "https://www.canva.com/website-builder/"
},
{
"category": "Enterprise Subscription Tier",
"name": "Canva Enterprise",
"url": "https://www.canva.com/enterprise/"
},
{
"category": "Business Subscription Tier",
"name": "Canva Business",
"url": "https://www.canva.com/canva-business/"
},
{
"category": "Education Subscription Tier",
"name": "Canva for Education",
"url": "https://www.canva.com/education/"
},
{
"category": "Nonprofit Subscription Tier",
"name": "Canva for Nonprofits",
"url": "https://www.canva.com/canva-for-nonprofits/"
},
{
"category": "Marketplace / Developer Platform",
"name": "Canva Apps Marketplace",
"url": "https://www.canva.com/apps/"
},
{
"category": "Marketplace / Templates",
"name": "Canva Templates Marketplace",
"url": "https://www.canva.com/templates/"
},
{
"category": "Professional Design Software",
"name": "Affinity Suite",
"url": "https://www.affinity.studio/"
},
{
"category": "AI Image Generation",
"name": "Leonardo AI"
},
{
"category": "Data Visualization",
"name": "Flourish"
},
{
"category": "Performance Marketing Platform",
"name": "Canva Grow"
},
{
"category": "K-12 Education Solution",
"name": "Canva for Schools and Districts",
"url": "https://www.canva.com/education/schools/"
},
{
"category": "Pro Subscription Tier",
"name": "Canva Pro",
"url": "https://www.canva.com/pro/"
},
{
"category": "Higher Education Subscription",
"name": "Canva for Campus",
"url": "https://www.canva.com/for-campus/"
}
]
},
"strategic_signal": {
"partnership": [
{
"name": "Doohly",
"type": "Strategic or Co-development Partner"
},
{
"name": "Flourish",
"type": "Strategic or Co-development Partner"
},
{
"name": "Ortto",
"type": "Strategic or Co-development Partner"
},
{
"name": "SimTheory",
"type": "Strategic or Co-development Partner"
},
{
"name": "MangoAI",
"type": "Strategic or Co-development Partner"
},
{
"name": "Leonardo AI",
"type": "Strategic or Co-development Partner"
},
{
"name": "Affinity (Serif)",
"type": "Strategic or Co-development Partner"
},
{
"name": "Kaleido AI",
"type": "Strategic or Co-development Partner"
},
{
"name": "Okta",
"type": "Technology or Integration"
},
{
"name": "Perplexity Computer",
"type": "Technology or Integration"
},
{
"name": "Perplexity Pro, Max, Enterprise Pro, Enterprise Max",
"type": "Channel Partner/ Reseller/ Distributor"
},
{
"name": "Google Gemini",
"type": "Technology or Integration"
},
{
"name": "Anthropic Claude",
"type": "Technology or Integration"
},
{
"name": "OpenAI ChatGPT",
"type": "Technology or Integration"
},
{
"name": "Microsoft Copilot",
"type": "Technology or Integration"
},
{
"name": "Amazon Web Services (AWS)",
"type": "Technology or Integration"
},
{
"name": "HubSpot",
"type": "Technology or Integration"
},
{
"name": "TikTok Ads",
"type": "Technology or Integration"
},
{
"name": "Meta Ads",
"type": "Technology or Integration"
},
{
"name": "Klaviyo",
"type": "Technology or Integration"
},
{
"name": "PayPal",
"type": "Technology or Integration"
},
{
"name": "Mailchimp",
"type": "Technology or Integration"
},
{
"name": "Rocket",
"type": "Channel Partner/ Reseller/ Distributor"
},
{
"name": "Andhra Pradesh School Education Department",
"type": "Strategic or Co-development Partner"
},
{
"name": "Anthropic Claude for Small Business",
"type": "Technology or Integration"
},
{
"name": "Google Analytics",
"type": "Technology or Integration"
}
],
"leadership_change": [
{
"title": "CTO Leadership Transition"
}
],
"expansion_highlight": [
{
"type": "New Geography"
},
{
"type": "New Vertical"
},
{
"type": "New Product Line"
},
{
"type": "New Channel"
},
{
"type": "Ecosystem Buildout"
},
{
"type": "M And A Signal"
},
{
"type": "Funding Signal"
}
]
},
"customer_profile": {
"segment": [
{
"title": "Individual Consumers"
},
{
"title": "Small and Medium Businesses (SMBs)"
},
{
"title": "Enterprise Organizations"
},
{
"title": "K-12 Education"
},
{
"title": "Higher Education"
},
{
"title": "Nonprofit Organizations"
},
{
"title": "Government"
},
{
"title": "Real Estate"
}
],
"icp": [
{
"target_buyer": "Individual consumers, freelancers, creators, students"
},
{
"target_buyer": "Small and medium-sized businesses needing collaborative design capabilities"
},
{
"target_buyer": "Large enterprise organizations with centralized marketing, brand, and IT functions"
},
{
"target_buyer": "K-12 schools, districts, higher education institutions, government education departments"
},
{
"target_buyer": "Verified nonprofits and charitable organizations"
}
],
"select_customer": [
{
"name": "Danone"
},
{
"name": "Amnesty International"
},
{
"name": "PayPal"
},
{
"name": "Gucci"
},
{
"name": "Sony Music"
}
]
},
"industry": {
"keyword": [
"visual design platform",
"graphic design software",
"ai creative tools",
"presentation software",
"marketing design suite"
],
"industry": [
{
"code": "HDABAAAD",
"is_primary": true,
"label": "Managed Application Platforms (App PaaS & Runtime Services)"
},
{
"code": "HDAEAHAF",
"is_primary": false,
"label": "Digital Process Automation (DPA) & Orchestration Suites"
},
{
"code": "MPACAHAL",
"is_primary": false,
"label": "Enterprise/Workplace Short-Form Video Platforms (Internal Comms & Training)"
},
{
"code": "MPAHANAE",
"is_primary": false,
"label": "Remote Workstations & Virtual Desktops for Media (GPU VDI, secure access)"
}
],
"product_category": "Visual Design Software"
},
"technology": {
"is_technology_focussed": true,
"api_detail": {
"has_api": true,
"has_mcp": true
},
"integration": [
{
"title": "Google Analytics"
},
{
"title": "HubSpot"
},
{
"title": "Statista"
},
{
"title": "PayPal"
},
{
"title": "Facebook"
},
{
"title": "Pinterest"
},
{
"title": "Google Drive"
},
{
"title": "Dropbox"
},
{
"title": "OneDrive"
},
{
"title": "HubSpot"
},
{
"title": "TikTok Ads"
},
{
"title": "Meta Ads"
},
{
"title": "Mailchimp"
},
{
"title": "Klaviyo"
},
{
"title": "LinkedIn"
},
{
"title": "TikTok"
},
{
"title": "Meta"
},
{
"title": "Google Gemini"
},
{
"title": "Anthropic Claude"
},
{
"title": "QuickBooks"
},
{
"title": "PayPal"
},
{
"title": "HubSpot"
},
{
"title": "DocuSign"
},
{
"title": "Google Workspace"
},
{
"title": "Microsoft 365"
},
{
"title": "Perplexity Computer"
},
{
"title": "Land id"
},
{
"title": "Lofty"
}
],
"ai_maturity": {
"label": "Unknown"
},
"app_detail": {
"has_app": true,
"app_url": [
{
"platform": "playstore",
"url": "https://canva.me/download-android/"
},
{
"platform": "appstore",
"url": "https://canva.me/download-ios/"
}
]
},
"feature": [
{
"title": "Canva AI 2.0"
},
{
"title": "Magic Studio"
},
{
"title": "Visual Suite"
},
{
"title": "Brand Kit"
},
{
"title": "Affinity Suite"
},
{
"title": "Canva Sheets"
},
{
"title": "Bulk Create"
},
{
"title": "Magic Layers"
}
],
"core_technology": "Cloud-based visual design platform with AI-powered creation tools, supporting web, mobile, and desktop access with real-time collaboration."
}
},
"credits_consumed": 8
}
Core APIs
Company Data Concise API
Enriches a company with a condensed profile across firmographics, business model, assessment, hierarchy, digital presence, financials, location, management, product offering, strategic signals, customer profile, industry, and technology.
GET
/
v1
/
company
/
enrichment
/
concise
Company Data Concise
curl --request GET \
--url https://api.akta.pro/api/v1/company/enrichment/concise \
--header 'x-api-key: <api-key>'import requests
url = "https://api.akta.pro/api/v1/company/enrichment/concise"
headers = {"x-api-key": "<api-key>"}
response = requests.get(url, headers=headers)
print(response.text)const options = {method: 'GET', headers: {'x-api-key': '<api-key>'}};
fetch('https://api.akta.pro/api/v1/company/enrichment/concise', options)
.then(res => res.json())
.then(res => console.log(res))
.catch(err => console.error(err));<?php
$curl = curl_init();
curl_setopt_array($curl, [
CURLOPT_URL => "https://api.akta.pro/api/v1/company/enrichment/concise",
CURLOPT_RETURNTRANSFER => true,
CURLOPT_ENCODING => "",
CURLOPT_MAXREDIRS => 10,
CURLOPT_TIMEOUT => 30,
CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
CURLOPT_CUSTOMREQUEST => "GET",
CURLOPT_HTTPHEADER => [
"x-api-key: <api-key>"
],
]);
$response = curl_exec($curl);
$err = curl_error($curl);
curl_close($curl);
if ($err) {
echo "cURL Error #:" . $err;
} else {
echo $response;
}package main
import (
"fmt"
"net/http"
"io"
)
func main() {
url := "https://api.akta.pro/api/v1/company/enrichment/concise"
req, _ := http.NewRequest("GET", url, nil)
req.Header.Add("x-api-key", "<api-key>")
res, _ := http.DefaultClient.Do(req)
defer res.Body.Close()
body, _ := io.ReadAll(res.Body)
fmt.Println(string(body))
}HttpResponse<String> response = Unirest.get("https://api.akta.pro/api/v1/company/enrichment/concise")
.header("x-api-key", "<api-key>")
.asString();require 'uri'
require 'net/http'
url = URI("https://api.akta.pro/api/v1/company/enrichment/concise")
http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true
request = Net::HTTP::Get.new(url)
request["x-api-key"] = '<api-key>'
response = http.request(request)
puts response.read_body{
"data": {
"uuid": "00000l1",
"firmographic": {
"name": "Canva",
"legal_name": "Canva",
"website": "http://www.canva.com",
"company_type": "Private",
"founded_year": 2013,
"company_description_short": "Canva is a cloud-based visual communication platform serving individuals, SMBs, enterprises, educators, and nonprofits with an integrated design, document, video, and AI workspace used by 265 million people monthly.",
"operating_status": "Operating",
"ownership_category": "Venture Growth Investor Backed",
"headcount_range": "1001-5000"
},
"business_model": {
"gtm_motion": [
{
"type": "Product Led Growth"
},
{
"type": "Enterprise Field Sales"
},
{
"type": "Community Led"
}
],
"revenue_model": [
{
"title": "Canva Pro Subscription",
"type": "Subscription Recurring"
},
{
"title": "Canva Teams/ Business Subscription",
"type": "Subscription Recurring"
},
{
"title": "Canva Enterprise",
"type": "Subscription Recurring"
},
{
"title": "Education Subscriptions",
"type": "Freemium"
},
{
"title": "Canva for Nonprofits",
"type": "Freemium"
},
{
"title": "Canva Grow",
"type": "Subscription Recurring"
}
],
"marketing_channels": [
{
"stage": "Top of Funnel",
"title": "Design School and Learn Blog",
"type": "Content Marketing/ Blog"
},
{
"stage": "Top of Funnel",
"title": "Social Media (LinkedIn, Instagram, Facebook, TikTok, Pinterest, X, YouTube)",
"type": "Organic social"
},
{
"stage": "Top of Funnel",
"title": "SEO/Organic Search",
"type": "SEO/ Organic Search"
},
{
"stage": "Mid funnel",
"title": "Canva Events (Canva Create, Canva in Real Life)",
"type": "Events/ conferences"
},
{
"stage": "Mid funnel",
"title": "Cannes Lions Activation",
"type": "Events/ conferences"
},
{
"stage": "Top of Funnel",
"title": "Brand Campaigns (Squirrelites, 'The Thing That Makes Anything A Thing')",
"type": "PR/ Earned Media"
},
{
"stage": "Top of Funnel",
"title": "AI Assistant Integrations (ChatGPT, Claude, Gemini, Copilot)",
"type": "Referral/affiliate/ partner"
},
{
"stage": "Top of Funnel",
"title": "Education Partnerships",
"type": "Community/ Developer relations"
},
{
"stage": "Top of Funnel",
"title": "Podcast (Prompted Podcast - AI creativity podcast)",
"type": "Podcast/ Video/ Multimedia"
}
],
"distribution_channels": [
{
"scope": "Global",
"target_buyer": "SMB/Individual/Consumer",
"title": "Web Platform (canva.com)",
"type": "Self-serve/ PLG"
},
{
"scope": "Global",
"target_buyer": "SMB/Individual/Consumer",
"title": "Mobile Apps (iOS, Android)",
"type": "Self-serve/ PLG"
},
{
"scope": "Global",
"target_buyer": "SMB/Individual/Consumer",
"title": "Desktop Applications (Windows, Mac)",
"type": "Self-serve/ PLG"
},
{
"scope": "Global",
"target_buyer": "Enterprise",
"title": "Enterprise Direct Sales",
"type": "Direct Sales (field/enterprise)"
},
{
"scope": "Global",
"target_buyer": "SMB/Individual/Consumer",
"title": "Apps Marketplace",
"type": "Marketplace/ app store"
},
{
"scope": "Global",
"target_buyer": "SMB/Individual/Consumer",
"title": "Templates Marketplace",
"type": "Marketplace/ app store"
},
{
"scope": "Global",
"target_buyer": "Enterprise",
"title": "AI Assistant Integrations (ChatGPT, Claude, Gemini, Copilot)",
"type": "OEM/ Embedded/ White-label"
}
],
"cost_components": [
"Personnel",
"Technology or R&D",
"Infrastructure",
"Marketing or Sales",
"Operations"
],
"pricing_details": [
{
"model": "Freemium",
"notes": "Core design tools, basic templates, limited AI uses. 5GB cloud storage."
},
{
"model": "Subscription",
"notes": "$120/year (~$15/month). Includes all Free features plus unlimited AI uses, Brand Kit, Magic Resize, 1TB storage, 100+ premium templates. Also referred to as Canva Premium in some sources."
},
{
"model": "Per seat",
"notes": "Per-seat pricing for team collaboration, brand management, and workflow tools."
},
{
"model": "Subscription",
"notes": "Custom pricing through sales team. Includes advanced security, SSO, compliance features, dedicated support, and enterprise-grade controls."
},
{
"model": "Freemium",
"notes": "Premium features provided free to verified educational institutions, students, and educators."
},
{
"model": "Freemium",
"notes": "Free access to Canva Pro features for verified nonprofit organizations."
}
],
"gtm_type": "B2B and B2C",
"offering_type": "Software"
},
"company_assessment": {
"market_position": "Canva is a Sydney-headquartered, private online visual communication and design platform founded in 2013, serving over 265 million monthly active users across 190+ countries. The company holds 12.47% of the global graphic design and editing software market and 54.09% of the presentation market, with enterprise penetration spanning over 95% of Fortune 500 companies. The user base includes 31 million paying subscribers generating an annualized $4 billion revenue run-rate.",
"strengths": [
{
"headline": "Canva AI 2.0 becomes the visual layer for agentic work"
},
{
"headline": "AI-assistant distribution unlocks new acquisition flywheel"
},
{
"headline": "Canva Grow 2.0 expands into full marketing lifecycle"
},
{
"headline": "Proprietary AI cost advantage compounds at scale"
},
{
"headline": "Enterprise + Affinity captures the professional creator market"
}
],
"weakness": [
{
"headline": "Adobe + Microsoft bundling squeezes Canva's moat"
},
{
"headline": "AI assistants absorb the design creation flow"
},
{
"headline": "CTO transition threatens AI 2.0 execution at peak complexity"
},
{
"headline": "Valuation compression pressures IPO economics and cap table"
},
{
"headline": "Acquisition sprawl dilutes focus and strains integration capacity"
}
],
"competitive_moat": [
{
"type": "Distribution Advantage"
},
{
"type": "Ecosystem Lock In"
},
{
"type": "Intangible Assets"
},
{
"type": "Cost Advantage"
},
{
"type": "Switching Costs"
},
{
"type": "Network Effects"
},
{
"type": "Data Advantage"
}
],
"key_risks": [
{
"headline": "Long-tenured CTO departure at the worst possible time"
},
{
"headline": "Valuation reset from $65B to $42B signals private-market compression"
},
{
"headline": "Embedded in competitive encirclement by Adobe and Microsoft"
},
{
"headline": "AI assistant integrations risk disintermediation of Canva's core flow"
},
{
"headline": "Aggressive multi-acquisition strategy creates integration and dilution risk"
},
{
"headline": "Heavy freemium reliance with limited visibility on net dollar retention"
}
],
"key_highlights": [
{
"headline": "Massive global user base of 265M+ MAU with deep enterprise penetration"
},
{
"headline": "Eight consecutive years of profitability at scale"
},
{
"headline": "Strong revenue growth to $4B annualized with high-margin B2B stream"
},
{
"headline": "Proprietary AI 2.0 model claims 7x faster and 30x cheaper than frontier alternatives"
},
{
"headline": "Distribution embedded inside every major AI assistant"
},
{
"headline": "Successful acquisition track record converting into distribution wins"
},
{
"headline": "Highly efficient PLG funnel with strong multi-channel monetization"
}
],
"customer_concentration": {
"classification": "Low"
},
"peers": [
{
"name": "Adobe",
"type": "Broad Incumbent"
},
{
"name": "Microsoft Designer",
"type": "Direct Peer"
},
{
"name": "Figma",
"type": "Direct Peer"
},
{
"name": "Piktochart",
"type": "Direct Peer"
},
{
"name": "Visme",
"type": "Direct Peer"
},
{
"name": "VistaCreate (Crello)",
"type": "Direct Peer"
},
{
"name": "Lumen5",
"type": "Emerging Player"
},
{
"name": "Descript",
"type": "Emerging Player"
},
{
"name": "Gamma",
"type": "Emerging Player"
},
{
"name": "Google Workspace (Slides/Docs)",
"type": "Broad Incumbent"
}
]
},
"company_hierarchy": {
"subsidiaries": [
{
"business_focus": "Data visualization platform",
"name": "Flourish",
"relationship_type": "Wholly Owned"
},
{
"business_focus": "Professional photo editing and graphic design software",
"name": "Affinity",
"relationship_type": "Wholly Owned"
},
{
"business_focus": "Digital out-of-home (DOOH) advertising platform",
"name": "Doohly",
"relationship_type": "Wholly Owned"
},
{
"business_focus": "AI-powered image generation",
"name": "Leonardo AI",
"relationship_type": "Wholly Owned"
},
{
"business_focus": "AI-powered marketing platform",
"name": "Ortto",
"relationship_type": "Wholly Owned"
},
{
"business_focus": "AI design and simulation tools",
"name": "SimTheory",
"relationship_type": "Wholly Owned"
},
{
"business_focus": "AI image generation",
"name": "MangoAI",
"relationship_type": "Wholly Owned"
}
]
},
"digital_presence": {
"social_media_profiles": [
{
"platform": "x",
"url": "https://x.com/canva"
},
{
"platform": "youtube",
"url": "https://www.youtube.com/@canva"
},
{
"platform": "facebook",
"url": "https://www.facebook.com/canva"
},
{
"platform": "linkedin",
"url": "https://www.linkedin.com/company/canva"
},
{
"platform": "instagram",
"url": "https://www.instagram.com/canva/"
},
{
"platform": "pinterest",
"url": "https://au.pinterest.com/canva/"
},
{
"platform": "tiktok",
"url": "https://www.tiktok.com/@canva"
}
]
},
"financial_estimate": {
"revenue_estimate": "$1B-$5B",
"valuation_estimate": "$25B+"
},
"location": {
"hq": {
"city": "Sydney",
"country": "AUS",
"region": "Oceania"
},
"market_served": {
"is_global": true
},
"offices": [
{
"city": "Sydney",
"country": "AUS",
"type": "Headquarters"
}
]
},
"management_profile": {
"number_of_profiles": 10,
"profiles": [
{
"designation": "Co-founder & CEO",
"name": "Melanie Perkins"
},
{
"designation": "Co-founder & COO",
"name": "Cliff Obrecht"
},
{
"designation": "Co-founder & Chief Product Officer",
"name": "Cameron Adams"
},
{
"designation": "Chief Financial Officer",
"name": "Kelly Steckelberg"
},
{
"designation": "Chief Marketing Officer",
"name": "Zach Kitschke"
},
{
"designation": "Chief Evangelist",
"name": "Guy Kawasaki"
},
{
"designation": "Chief Legal Officer & Corporate Development",
"name": "Todd Carpenter"
},
{
"designation": "Chief Technology Officer",
"name": "Dave Hearnden"
},
{
"designation": "Head of Technology",
"name": "Simon Newton"
},
{
"designation": "Chief People Officer",
"name": "Jennie Rogerson"
}
]
},
"product_offering": {
"brand": [
{
"name": "Affinity"
},
{
"name": "Flourish"
},
{
"name": "Leonardo AI"
},
{
"name": "Canva AI 2.0"
},
{
"name": "Magic Studio"
},
{
"name": "Visual Suite"
},
{
"name": "Canva Sheets"
},
{
"name": "Canva Docs"
},
{
"name": "Canva Whiteboards"
}
],
"core_offering": "Canva operates a cloud-based visual communication platform that enables individuals and organizations to create professional-grade graphics, presentations, videos, documents, spreadsheets, whiteboards, websites, and print materials without design expertise. The platform is anchored by Magic Studio, an AI-powered suite including generative image, text, video, and audio tools, plus the integrated Visual Suite workspace. It operates on a freemium SaaS model spanning Free, Pro, Teams, Business, and Enterprise subscription tiers.",
"problem_solved": "Organizations and individuals lack the design skills, time, or resources to create professional visual content at scale. Marketing teams need to produce high volumes of on-brand content across multiple channels and formats quickly. Collaboration on visual content across distributed teams is difficult with traditional design tools. Brand consistency is hard to maintain when multiple stakeholders create marketing materials.",
"product_and_service": [
{
"category": "Visual Design Platform",
"name": "Canva Visual Suite",
"url": "https://www.canva.com/visual-suite/"
},
{
"category": "AI Creative Suite",
"name": "Magic Studio",
"url": "https://www.canva.com/canva-ai/"
},
{
"category": "AI Platform",
"name": "Canva AI 2.0",
"url": "https://www.canva.com/canva-ai/"
},
{
"category": "Productivity / Documents",
"name": "Canva Docs",
"url": "https://www.canva.com/docs/"
},
{
"category": "Productivity / Spreadsheets",
"name": "Canva Sheets",
"url": "https://www.canva.com/sheets/"
},
{
"category": "Collaboration / Whiteboard",
"name": "Canva Whiteboard",
"url": "https://www.canva.com/online-whiteboard/"
},
{
"category": "Presentations",
"name": "Canva Presentations",
"url": "https://www.canva.com/presentations/"
},
{
"category": "Social Media",
"name": "Canva Social Media",
"url": "https://www.canva.com/social-media/"
},
{
"category": "Photo Editing",
"name": "Canva Photo Editor",
"url": "https://www.canva.com/photo-editor/"
},
{
"category": "Video Editing",
"name": "Canva Video Editor",
"url": "https://www.canva.com/video-editor/"
},
{
"category": "Print Services",
"name": "Canva Print",
"url": "https://www.canva.com/print/"
},
{
"category": "Website Builder",
"name": "Canva Website Builder",
"url": "https://www.canva.com/website-builder/"
},
{
"category": "Enterprise Subscription Tier",
"name": "Canva Enterprise",
"url": "https://www.canva.com/enterprise/"
},
{
"category": "Business Subscription Tier",
"name": "Canva Business",
"url": "https://www.canva.com/canva-business/"
},
{
"category": "Education Subscription Tier",
"name": "Canva for Education",
"url": "https://www.canva.com/education/"
},
{
"category": "Nonprofit Subscription Tier",
"name": "Canva for Nonprofits",
"url": "https://www.canva.com/canva-for-nonprofits/"
},
{
"category": "Marketplace / Developer Platform",
"name": "Canva Apps Marketplace",
"url": "https://www.canva.com/apps/"
},
{
"category": "Marketplace / Templates",
"name": "Canva Templates Marketplace",
"url": "https://www.canva.com/templates/"
},
{
"category": "Professional Design Software",
"name": "Affinity Suite",
"url": "https://www.affinity.studio/"
},
{
"category": "AI Image Generation",
"name": "Leonardo AI"
},
{
"category": "Data Visualization",
"name": "Flourish"
},
{
"category": "Performance Marketing Platform",
"name": "Canva Grow"
},
{
"category": "K-12 Education Solution",
"name": "Canva for Schools and Districts",
"url": "https://www.canva.com/education/schools/"
},
{
"category": "Pro Subscription Tier",
"name": "Canva Pro",
"url": "https://www.canva.com/pro/"
},
{
"category": "Higher Education Subscription",
"name": "Canva for Campus",
"url": "https://www.canva.com/for-campus/"
}
]
},
"strategic_signal": {
"partnership": [
{
"name": "Doohly",
"type": "Strategic or Co-development Partner"
},
{
"name": "Flourish",
"type": "Strategic or Co-development Partner"
},
{
"name": "Ortto",
"type": "Strategic or Co-development Partner"
},
{
"name": "SimTheory",
"type": "Strategic or Co-development Partner"
},
{
"name": "MangoAI",
"type": "Strategic or Co-development Partner"
},
{
"name": "Leonardo AI",
"type": "Strategic or Co-development Partner"
},
{
"name": "Affinity (Serif)",
"type": "Strategic or Co-development Partner"
},
{
"name": "Kaleido AI",
"type": "Strategic or Co-development Partner"
},
{
"name": "Okta",
"type": "Technology or Integration"
},
{
"name": "Perplexity Computer",
"type": "Technology or Integration"
},
{
"name": "Perplexity Pro, Max, Enterprise Pro, Enterprise Max",
"type": "Channel Partner/ Reseller/ Distributor"
},
{
"name": "Google Gemini",
"type": "Technology or Integration"
},
{
"name": "Anthropic Claude",
"type": "Technology or Integration"
},
{
"name": "OpenAI ChatGPT",
"type": "Technology or Integration"
},
{
"name": "Microsoft Copilot",
"type": "Technology or Integration"
},
{
"name": "Amazon Web Services (AWS)",
"type": "Technology or Integration"
},
{
"name": "HubSpot",
"type": "Technology or Integration"
},
{
"name": "TikTok Ads",
"type": "Technology or Integration"
},
{
"name": "Meta Ads",
"type": "Technology or Integration"
},
{
"name": "Klaviyo",
"type": "Technology or Integration"
},
{
"name": "PayPal",
"type": "Technology or Integration"
},
{
"name": "Mailchimp",
"type": "Technology or Integration"
},
{
"name": "Rocket",
"type": "Channel Partner/ Reseller/ Distributor"
},
{
"name": "Andhra Pradesh School Education Department",
"type": "Strategic or Co-development Partner"
},
{
"name": "Anthropic Claude for Small Business",
"type": "Technology or Integration"
},
{
"name": "Google Analytics",
"type": "Technology or Integration"
}
],
"leadership_change": [
{
"title": "CTO Leadership Transition"
}
],
"expansion_highlight": [
{
"type": "New Geography"
},
{
"type": "New Vertical"
},
{
"type": "New Product Line"
},
{
"type": "New Channel"
},
{
"type": "Ecosystem Buildout"
},
{
"type": "M And A Signal"
},
{
"type": "Funding Signal"
}
]
},
"customer_profile": {
"segment": [
{
"title": "Individual Consumers"
},
{
"title": "Small and Medium Businesses (SMBs)"
},
{
"title": "Enterprise Organizations"
},
{
"title": "K-12 Education"
},
{
"title": "Higher Education"
},
{
"title": "Nonprofit Organizations"
},
{
"title": "Government"
},
{
"title": "Real Estate"
}
],
"icp": [
{
"target_buyer": "Individual consumers, freelancers, creators, students"
},
{
"target_buyer": "Small and medium-sized businesses needing collaborative design capabilities"
},
{
"target_buyer": "Large enterprise organizations with centralized marketing, brand, and IT functions"
},
{
"target_buyer": "K-12 schools, districts, higher education institutions, government education departments"
},
{
"target_buyer": "Verified nonprofits and charitable organizations"
}
],
"select_customer": [
{
"name": "Danone"
},
{
"name": "Amnesty International"
},
{
"name": "PayPal"
},
{
"name": "Gucci"
},
{
"name": "Sony Music"
}
]
},
"industry": {
"keyword": [
"visual design platform",
"graphic design software",
"ai creative tools",
"presentation software",
"marketing design suite"
],
"industry": [
{
"code": "HDABAAAD",
"is_primary": true,
"label": "Managed Application Platforms (App PaaS & Runtime Services)"
},
{
"code": "HDAEAHAF",
"is_primary": false,
"label": "Digital Process Automation (DPA) & Orchestration Suites"
},
{
"code": "MPACAHAL",
"is_primary": false,
"label": "Enterprise/Workplace Short-Form Video Platforms (Internal Comms & Training)"
},
{
"code": "MPAHANAE",
"is_primary": false,
"label": "Remote Workstations & Virtual Desktops for Media (GPU VDI, secure access)"
}
],
"product_category": "Visual Design Software"
},
"technology": {
"is_technology_focussed": true,
"api_detail": {
"has_api": true,
"has_mcp": true
},
"integration": [
{
"title": "Google Analytics"
},
{
"title": "HubSpot"
},
{
"title": "Statista"
},
{
"title": "PayPal"
},
{
"title": "Facebook"
},
{
"title": "Pinterest"
},
{
"title": "Google Drive"
},
{
"title": "Dropbox"
},
{
"title": "OneDrive"
},
{
"title": "HubSpot"
},
{
"title": "TikTok Ads"
},
{
"title": "Meta Ads"
},
{
"title": "Mailchimp"
},
{
"title": "Klaviyo"
},
{
"title": "LinkedIn"
},
{
"title": "TikTok"
},
{
"title": "Meta"
},
{
"title": "Google Gemini"
},
{
"title": "Anthropic Claude"
},
{
"title": "QuickBooks"
},
{
"title": "PayPal"
},
{
"title": "HubSpot"
},
{
"title": "DocuSign"
},
{
"title": "Google Workspace"
},
{
"title": "Microsoft 365"
},
{
"title": "Perplexity Computer"
},
{
"title": "Land id"
},
{
"title": "Lofty"
}
],
"ai_maturity": {
"label": "Unknown"
},
"app_detail": {
"has_app": true,
"app_url": [
{
"platform": "playstore",
"url": "https://canva.me/download-android/"
},
{
"platform": "appstore",
"url": "https://canva.me/download-ios/"
}
]
},
"feature": [
{
"title": "Canva AI 2.0"
},
{
"title": "Magic Studio"
},
{
"title": "Visual Suite"
},
{
"title": "Brand Kit"
},
{
"title": "Affinity Suite"
},
{
"title": "Canva Sheets"
},
{
"title": "Bulk Create"
},
{
"title": "Magic Layers"
}
],
"core_technology": "Cloud-based visual design platform with AI-powered creation tools, supporting web, mobile, and desktop access with real-time collaboration."
}
},
"credits_consumed": 8
}
Overview
The Company Data Concise API returns a summarized company profile in a single call. Unlike the Company Data API, it does not accept asections parameter — every call returns all sections, pre-condensed to their most useful fields with no source citations or long-form narrative content. Results are returned in the API response.
Endpoint Details
- Method: GET
- Endpoint:
/api/v1/company/enrichment/concise/
Authentication requirements
- Include a valid API key in the
x-api-keyrequest header.
Request
Request Parameters
Header Parameters
string
required
Your API key.
URL Parameters
string
required
Company website (e.g.
https://canva.com) or a company UUID (e.g. 00031n-tesla). The UUID can be obtained from the Company Search API.Example Request
GET /v1/company/enrichment/concise?company=00000l1
x-api-key: <your_api_key>
Response
Successful Response Fields
Returns a JSON object with the following structure:float
Number of credits consumed
object
Object containing all sections in condensed form:
firmographic, business_model, company_assessment, company_hierarchy, digital_presence, financial_estimate, location, management_profile, product_offering, strategic_signal, customer_profile, industry, technology.{
"data": {
"uuid": "00000l1",
"firmographic": {
"name": "Canva",
"legal_name": "Canva",
"website": "http://www.canva.com",
"company_type": "Private",
"founded_year": 2013,
"company_description_short": "Canva is a cloud-based visual communication platform serving individuals, SMBs, enterprises, educators, and nonprofits with an integrated design, document, video, and AI workspace used by 265 million people monthly.",
"operating_status": "Operating",
"ownership_category": "Venture Growth Investor Backed",
"headcount_range": "1001-5000"
},
"business_model": {
"gtm_motion": [
{
"type": "Product Led Growth"
},
{
"type": "Enterprise Field Sales"
},
{
"type": "Community Led"
}
],
"revenue_model": [
{
"title": "Canva Pro Subscription",
"type": "Subscription Recurring"
},
{
"title": "Canva Teams/ Business Subscription",
"type": "Subscription Recurring"
},
{
"title": "Canva Enterprise",
"type": "Subscription Recurring"
},
{
"title": "Education Subscriptions",
"type": "Freemium"
},
{
"title": "Canva for Nonprofits",
"type": "Freemium"
},
{
"title": "Canva Grow",
"type": "Subscription Recurring"
}
],
"marketing_channels": [
{
"stage": "Top of Funnel",
"title": "Design School and Learn Blog",
"type": "Content Marketing/ Blog"
},
{
"stage": "Top of Funnel",
"title": "Social Media (LinkedIn, Instagram, Facebook, TikTok, Pinterest, X, YouTube)",
"type": "Organic social"
},
{
"stage": "Top of Funnel",
"title": "SEO/Organic Search",
"type": "SEO/ Organic Search"
},
{
"stage": "Mid funnel",
"title": "Canva Events (Canva Create, Canva in Real Life)",
"type": "Events/ conferences"
},
{
"stage": "Mid funnel",
"title": "Cannes Lions Activation",
"type": "Events/ conferences"
},
{
"stage": "Top of Funnel",
"title": "Brand Campaigns (Squirrelites, 'The Thing That Makes Anything A Thing')",
"type": "PR/ Earned Media"
},
{
"stage": "Top of Funnel",
"title": "AI Assistant Integrations (ChatGPT, Claude, Gemini, Copilot)",
"type": "Referral/affiliate/ partner"
},
{
"stage": "Top of Funnel",
"title": "Education Partnerships",
"type": "Community/ Developer relations"
},
{
"stage": "Top of Funnel",
"title": "Podcast (Prompted Podcast - AI creativity podcast)",
"type": "Podcast/ Video/ Multimedia"
}
],
"distribution_channels": [
{
"scope": "Global",
"target_buyer": "SMB/Individual/Consumer",
"title": "Web Platform (canva.com)",
"type": "Self-serve/ PLG"
},
{
"scope": "Global",
"target_buyer": "SMB/Individual/Consumer",
"title": "Mobile Apps (iOS, Android)",
"type": "Self-serve/ PLG"
},
{
"scope": "Global",
"target_buyer": "SMB/Individual/Consumer",
"title": "Desktop Applications (Windows, Mac)",
"type": "Self-serve/ PLG"
},
{
"scope": "Global",
"target_buyer": "Enterprise",
"title": "Enterprise Direct Sales",
"type": "Direct Sales (field/enterprise)"
},
{
"scope": "Global",
"target_buyer": "SMB/Individual/Consumer",
"title": "Apps Marketplace",
"type": "Marketplace/ app store"
},
{
"scope": "Global",
"target_buyer": "SMB/Individual/Consumer",
"title": "Templates Marketplace",
"type": "Marketplace/ app store"
},
{
"scope": "Global",
"target_buyer": "Enterprise",
"title": "AI Assistant Integrations (ChatGPT, Claude, Gemini, Copilot)",
"type": "OEM/ Embedded/ White-label"
}
],
"cost_components": [
"Personnel",
"Technology or R&D",
"Infrastructure",
"Marketing or Sales",
"Operations"
],
"pricing_details": [
{
"model": "Freemium",
"notes": "Core design tools, basic templates, limited AI uses. 5GB cloud storage."
},
{
"model": "Subscription",
"notes": "$120/year (~$15/month). Includes all Free features plus unlimited AI uses, Brand Kit, Magic Resize, 1TB storage, 100+ premium templates. Also referred to as Canva Premium in some sources."
},
{
"model": "Per seat",
"notes": "Per-seat pricing for team collaboration, brand management, and workflow tools."
},
{
"model": "Subscription",
"notes": "Custom pricing through sales team. Includes advanced security, SSO, compliance features, dedicated support, and enterprise-grade controls."
},
{
"model": "Freemium",
"notes": "Premium features provided free to verified educational institutions, students, and educators."
},
{
"model": "Freemium",
"notes": "Free access to Canva Pro features for verified nonprofit organizations."
}
],
"gtm_type": "B2B and B2C",
"offering_type": "Software"
},
"company_assessment": {
"market_position": "Canva is a Sydney-headquartered, private online visual communication and design platform founded in 2013, serving over 265 million monthly active users across 190+ countries. The company holds 12.47% of the global graphic design and editing software market and 54.09% of the presentation market, with enterprise penetration spanning over 95% of Fortune 500 companies. The user base includes 31 million paying subscribers generating an annualized $4 billion revenue run-rate.",
"strengths": [
{
"headline": "Canva AI 2.0 becomes the visual layer for agentic work"
},
{
"headline": "AI-assistant distribution unlocks new acquisition flywheel"
},
{
"headline": "Canva Grow 2.0 expands into full marketing lifecycle"
},
{
"headline": "Proprietary AI cost advantage compounds at scale"
},
{
"headline": "Enterprise + Affinity captures the professional creator market"
}
],
"weakness": [
{
"headline": "Adobe + Microsoft bundling squeezes Canva's moat"
},
{
"headline": "AI assistants absorb the design creation flow"
},
{
"headline": "CTO transition threatens AI 2.0 execution at peak complexity"
},
{
"headline": "Valuation compression pressures IPO economics and cap table"
},
{
"headline": "Acquisition sprawl dilutes focus and strains integration capacity"
}
],
"competitive_moat": [
{
"type": "Distribution Advantage"
},
{
"type": "Ecosystem Lock In"
},
{
"type": "Intangible Assets"
},
{
"type": "Cost Advantage"
},
{
"type": "Switching Costs"
},
{
"type": "Network Effects"
},
{
"type": "Data Advantage"
}
],
"key_risks": [
{
"headline": "Long-tenured CTO departure at the worst possible time"
},
{
"headline": "Valuation reset from $65B to $42B signals private-market compression"
},
{
"headline": "Embedded in competitive encirclement by Adobe and Microsoft"
},
{
"headline": "AI assistant integrations risk disintermediation of Canva's core flow"
},
{
"headline": "Aggressive multi-acquisition strategy creates integration and dilution risk"
},
{
"headline": "Heavy freemium reliance with limited visibility on net dollar retention"
}
],
"key_highlights": [
{
"headline": "Massive global user base of 265M+ MAU with deep enterprise penetration"
},
{
"headline": "Eight consecutive years of profitability at scale"
},
{
"headline": "Strong revenue growth to $4B annualized with high-margin B2B stream"
},
{
"headline": "Proprietary AI 2.0 model claims 7x faster and 30x cheaper than frontier alternatives"
},
{
"headline": "Distribution embedded inside every major AI assistant"
},
{
"headline": "Successful acquisition track record converting into distribution wins"
},
{
"headline": "Highly efficient PLG funnel with strong multi-channel monetization"
}
],
"customer_concentration": {
"classification": "Low"
},
"peers": [
{
"name": "Adobe",
"type": "Broad Incumbent"
},
{
"name": "Microsoft Designer",
"type": "Direct Peer"
},
{
"name": "Figma",
"type": "Direct Peer"
},
{
"name": "Piktochart",
"type": "Direct Peer"
},
{
"name": "Visme",
"type": "Direct Peer"
},
{
"name": "VistaCreate (Crello)",
"type": "Direct Peer"
},
{
"name": "Lumen5",
"type": "Emerging Player"
},
{
"name": "Descript",
"type": "Emerging Player"
},
{
"name": "Gamma",
"type": "Emerging Player"
},
{
"name": "Google Workspace (Slides/Docs)",
"type": "Broad Incumbent"
}
]
},
"company_hierarchy": {
"subsidiaries": [
{
"business_focus": "Data visualization platform",
"name": "Flourish",
"relationship_type": "Wholly Owned"
},
{
"business_focus": "Professional photo editing and graphic design software",
"name": "Affinity",
"relationship_type": "Wholly Owned"
},
{
"business_focus": "Digital out-of-home (DOOH) advertising platform",
"name": "Doohly",
"relationship_type": "Wholly Owned"
},
{
"business_focus": "AI-powered image generation",
"name": "Leonardo AI",
"relationship_type": "Wholly Owned"
},
{
"business_focus": "AI-powered marketing platform",
"name": "Ortto",
"relationship_type": "Wholly Owned"
},
{
"business_focus": "AI design and simulation tools",
"name": "SimTheory",
"relationship_type": "Wholly Owned"
},
{
"business_focus": "AI image generation",
"name": "MangoAI",
"relationship_type": "Wholly Owned"
}
]
},
"digital_presence": {
"social_media_profiles": [
{
"platform": "x",
"url": "https://x.com/canva"
},
{
"platform": "youtube",
"url": "https://www.youtube.com/@canva"
},
{
"platform": "facebook",
"url": "https://www.facebook.com/canva"
},
{
"platform": "linkedin",
"url": "https://www.linkedin.com/company/canva"
},
{
"platform": "instagram",
"url": "https://www.instagram.com/canva/"
},
{
"platform": "pinterest",
"url": "https://au.pinterest.com/canva/"
},
{
"platform": "tiktok",
"url": "https://www.tiktok.com/@canva"
}
]
},
"financial_estimate": {
"revenue_estimate": "$1B-$5B",
"valuation_estimate": "$25B+"
},
"location": {
"hq": {
"city": "Sydney",
"country": "AUS",
"region": "Oceania"
},
"market_served": {
"is_global": true
},
"offices": [
{
"city": "Sydney",
"country": "AUS",
"type": "Headquarters"
}
]
},
"management_profile": {
"number_of_profiles": 10,
"profiles": [
{
"designation": "Co-founder & CEO",
"name": "Melanie Perkins"
},
{
"designation": "Co-founder & COO",
"name": "Cliff Obrecht"
},
{
"designation": "Co-founder & Chief Product Officer",
"name": "Cameron Adams"
},
{
"designation": "Chief Financial Officer",
"name": "Kelly Steckelberg"
},
{
"designation": "Chief Marketing Officer",
"name": "Zach Kitschke"
},
{
"designation": "Chief Evangelist",
"name": "Guy Kawasaki"
},
{
"designation": "Chief Legal Officer & Corporate Development",
"name": "Todd Carpenter"
},
{
"designation": "Chief Technology Officer",
"name": "Dave Hearnden"
},
{
"designation": "Head of Technology",
"name": "Simon Newton"
},
{
"designation": "Chief People Officer",
"name": "Jennie Rogerson"
}
]
},
"product_offering": {
"brand": [
{
"name": "Affinity"
},
{
"name": "Flourish"
},
{
"name": "Leonardo AI"
},
{
"name": "Canva AI 2.0"
},
{
"name": "Magic Studio"
},
{
"name": "Visual Suite"
},
{
"name": "Canva Sheets"
},
{
"name": "Canva Docs"
},
{
"name": "Canva Whiteboards"
}
],
"core_offering": "Canva operates a cloud-based visual communication platform that enables individuals and organizations to create professional-grade graphics, presentations, videos, documents, spreadsheets, whiteboards, websites, and print materials without design expertise. The platform is anchored by Magic Studio, an AI-powered suite including generative image, text, video, and audio tools, plus the integrated Visual Suite workspace. It operates on a freemium SaaS model spanning Free, Pro, Teams, Business, and Enterprise subscription tiers.",
"problem_solved": "Organizations and individuals lack the design skills, time, or resources to create professional visual content at scale. Marketing teams need to produce high volumes of on-brand content across multiple channels and formats quickly. Collaboration on visual content across distributed teams is difficult with traditional design tools. Brand consistency is hard to maintain when multiple stakeholders create marketing materials.",
"product_and_service": [
{
"category": "Visual Design Platform",
"name": "Canva Visual Suite",
"url": "https://www.canva.com/visual-suite/"
},
{
"category": "AI Creative Suite",
"name": "Magic Studio",
"url": "https://www.canva.com/canva-ai/"
},
{
"category": "AI Platform",
"name": "Canva AI 2.0",
"url": "https://www.canva.com/canva-ai/"
},
{
"category": "Productivity / Documents",
"name": "Canva Docs",
"url": "https://www.canva.com/docs/"
},
{
"category": "Productivity / Spreadsheets",
"name": "Canva Sheets",
"url": "https://www.canva.com/sheets/"
},
{
"category": "Collaboration / Whiteboard",
"name": "Canva Whiteboard",
"url": "https://www.canva.com/online-whiteboard/"
},
{
"category": "Presentations",
"name": "Canva Presentations",
"url": "https://www.canva.com/presentations/"
},
{
"category": "Social Media",
"name": "Canva Social Media",
"url": "https://www.canva.com/social-media/"
},
{
"category": "Photo Editing",
"name": "Canva Photo Editor",
"url": "https://www.canva.com/photo-editor/"
},
{
"category": "Video Editing",
"name": "Canva Video Editor",
"url": "https://www.canva.com/video-editor/"
},
{
"category": "Print Services",
"name": "Canva Print",
"url": "https://www.canva.com/print/"
},
{
"category": "Website Builder",
"name": "Canva Website Builder",
"url": "https://www.canva.com/website-builder/"
},
{
"category": "Enterprise Subscription Tier",
"name": "Canva Enterprise",
"url": "https://www.canva.com/enterprise/"
},
{
"category": "Business Subscription Tier",
"name": "Canva Business",
"url": "https://www.canva.com/canva-business/"
},
{
"category": "Education Subscription Tier",
"name": "Canva for Education",
"url": "https://www.canva.com/education/"
},
{
"category": "Nonprofit Subscription Tier",
"name": "Canva for Nonprofits",
"url": "https://www.canva.com/canva-for-nonprofits/"
},
{
"category": "Marketplace / Developer Platform",
"name": "Canva Apps Marketplace",
"url": "https://www.canva.com/apps/"
},
{
"category": "Marketplace / Templates",
"name": "Canva Templates Marketplace",
"url": "https://www.canva.com/templates/"
},
{
"category": "Professional Design Software",
"name": "Affinity Suite",
"url": "https://www.affinity.studio/"
},
{
"category": "AI Image Generation",
"name": "Leonardo AI"
},
{
"category": "Data Visualization",
"name": "Flourish"
},
{
"category": "Performance Marketing Platform",
"name": "Canva Grow"
},
{
"category": "K-12 Education Solution",
"name": "Canva for Schools and Districts",
"url": "https://www.canva.com/education/schools/"
},
{
"category": "Pro Subscription Tier",
"name": "Canva Pro",
"url": "https://www.canva.com/pro/"
},
{
"category": "Higher Education Subscription",
"name": "Canva for Campus",
"url": "https://www.canva.com/for-campus/"
}
]
},
"strategic_signal": {
"partnership": [
{
"name": "Doohly",
"type": "Strategic or Co-development Partner"
},
{
"name": "Flourish",
"type": "Strategic or Co-development Partner"
},
{
"name": "Ortto",
"type": "Strategic or Co-development Partner"
},
{
"name": "SimTheory",
"type": "Strategic or Co-development Partner"
},
{
"name": "MangoAI",
"type": "Strategic or Co-development Partner"
},
{
"name": "Leonardo AI",
"type": "Strategic or Co-development Partner"
},
{
"name": "Affinity (Serif)",
"type": "Strategic or Co-development Partner"
},
{
"name": "Kaleido AI",
"type": "Strategic or Co-development Partner"
},
{
"name": "Okta",
"type": "Technology or Integration"
},
{
"name": "Perplexity Computer",
"type": "Technology or Integration"
},
{
"name": "Perplexity Pro, Max, Enterprise Pro, Enterprise Max",
"type": "Channel Partner/ Reseller/ Distributor"
},
{
"name": "Google Gemini",
"type": "Technology or Integration"
},
{
"name": "Anthropic Claude",
"type": "Technology or Integration"
},
{
"name": "OpenAI ChatGPT",
"type": "Technology or Integration"
},
{
"name": "Microsoft Copilot",
"type": "Technology or Integration"
},
{
"name": "Amazon Web Services (AWS)",
"type": "Technology or Integration"
},
{
"name": "HubSpot",
"type": "Technology or Integration"
},
{
"name": "TikTok Ads",
"type": "Technology or Integration"
},
{
"name": "Meta Ads",
"type": "Technology or Integration"
},
{
"name": "Klaviyo",
"type": "Technology or Integration"
},
{
"name": "PayPal",
"type": "Technology or Integration"
},
{
"name": "Mailchimp",
"type": "Technology or Integration"
},
{
"name": "Rocket",
"type": "Channel Partner/ Reseller/ Distributor"
},
{
"name": "Andhra Pradesh School Education Department",
"type": "Strategic or Co-development Partner"
},
{
"name": "Anthropic Claude for Small Business",
"type": "Technology or Integration"
},
{
"name": "Google Analytics",
"type": "Technology or Integration"
}
],
"leadership_change": [
{
"title": "CTO Leadership Transition"
}
],
"expansion_highlight": [
{
"type": "New Geography"
},
{
"type": "New Vertical"
},
{
"type": "New Product Line"
},
{
"type": "New Channel"
},
{
"type": "Ecosystem Buildout"
},
{
"type": "M And A Signal"
},
{
"type": "Funding Signal"
}
]
},
"customer_profile": {
"segment": [
{
"title": "Individual Consumers"
},
{
"title": "Small and Medium Businesses (SMBs)"
},
{
"title": "Enterprise Organizations"
},
{
"title": "K-12 Education"
},
{
"title": "Higher Education"
},
{
"title": "Nonprofit Organizations"
},
{
"title": "Government"
},
{
"title": "Real Estate"
}
],
"icp": [
{
"target_buyer": "Individual consumers, freelancers, creators, students"
},
{
"target_buyer": "Small and medium-sized businesses needing collaborative design capabilities"
},
{
"target_buyer": "Large enterprise organizations with centralized marketing, brand, and IT functions"
},
{
"target_buyer": "K-12 schools, districts, higher education institutions, government education departments"
},
{
"target_buyer": "Verified nonprofits and charitable organizations"
}
],
"select_customer": [
{
"name": "Danone"
},
{
"name": "Amnesty International"
},
{
"name": "PayPal"
},
{
"name": "Gucci"
},
{
"name": "Sony Music"
}
]
},
"industry": {
"keyword": [
"visual design platform",
"graphic design software",
"ai creative tools",
"presentation software",
"marketing design suite"
],
"industry": [
{
"code": "HDABAAAD",
"is_primary": true,
"label": "Managed Application Platforms (App PaaS & Runtime Services)"
},
{
"code": "HDAEAHAF",
"is_primary": false,
"label": "Digital Process Automation (DPA) & Orchestration Suites"
},
{
"code": "MPACAHAL",
"is_primary": false,
"label": "Enterprise/Workplace Short-Form Video Platforms (Internal Comms & Training)"
},
{
"code": "MPAHANAE",
"is_primary": false,
"label": "Remote Workstations & Virtual Desktops for Media (GPU VDI, secure access)"
}
],
"product_category": "Visual Design Software"
},
"technology": {
"is_technology_focussed": true,
"api_detail": {
"has_api": true,
"has_mcp": true
},
"integration": [
{
"title": "Google Analytics"
},
{
"title": "HubSpot"
},
{
"title": "Statista"
},
{
"title": "PayPal"
},
{
"title": "Facebook"
},
{
"title": "Pinterest"
},
{
"title": "Google Drive"
},
{
"title": "Dropbox"
},
{
"title": "OneDrive"
},
{
"title": "HubSpot"
},
{
"title": "TikTok Ads"
},
{
"title": "Meta Ads"
},
{
"title": "Mailchimp"
},
{
"title": "Klaviyo"
},
{
"title": "LinkedIn"
},
{
"title": "TikTok"
},
{
"title": "Meta"
},
{
"title": "Google Gemini"
},
{
"title": "Anthropic Claude"
},
{
"title": "QuickBooks"
},
{
"title": "PayPal"
},
{
"title": "HubSpot"
},
{
"title": "DocuSign"
},
{
"title": "Google Workspace"
},
{
"title": "Microsoft 365"
},
{
"title": "Perplexity Computer"
},
{
"title": "Land id"
},
{
"title": "Lofty"
}
],
"ai_maturity": {
"label": "Unknown"
},
"app_detail": {
"has_app": true,
"app_url": [
{
"platform": "playstore",
"url": "https://canva.me/download-android/"
},
{
"platform": "appstore",
"url": "https://canva.me/download-ios/"
}
]
},
"feature": [
{
"title": "Canva AI 2.0"
},
{
"title": "Magic Studio"
},
{
"title": "Visual Suite"
},
{
"title": "Brand Kit"
},
{
"title": "Affinity Suite"
},
{
"title": "Canva Sheets"
},
{
"title": "Bulk Create"
},
{
"title": "Magic Layers"
}
],
"core_technology": "Cloud-based visual design platform with AI-powered creation tools, supporting web, mobile, and desktop access with real-time collaboration."
}
},
"credits_consumed": 8
}
Authorizations
API key obtained from your Akta account.
Query Parameters
Company website (e.g. 'https://canva.com') or a company UUID (e.g. '00031n-tesla'). The UUID can be obtained from the Company Search API.