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Company Business Model API
curl --request GET \
--url https://api.akta.pro/api/v1/company/enrichment/business_model/{company} \
--header 'x-api-key: <api-key>'import requests
url = "https://api.akta.pro/api/v1/company/enrichment/business_model/{company}"
headers = {"x-api-key": "<api-key>"}
response = requests.get(url, headers=headers)
print(response.text)const options = {method: 'GET', headers: {'x-api-key': '<api-key>'}};
fetch('https://api.akta.pro/api/v1/company/enrichment/business_model/{company}', options)
.then(res => res.json())
.then(res => console.log(res))
.catch(err => console.error(err));<?php
$curl = curl_init();
curl_setopt_array($curl, [
CURLOPT_URL => "https://api.akta.pro/api/v1/company/enrichment/business_model/{company}",
CURLOPT_RETURNTRANSFER => true,
CURLOPT_ENCODING => "",
CURLOPT_MAXREDIRS => 10,
CURLOPT_TIMEOUT => 30,
CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
CURLOPT_CUSTOMREQUEST => "GET",
CURLOPT_HTTPHEADER => [
"x-api-key: <api-key>"
],
]);
$response = curl_exec($curl);
$err = curl_error($curl);
curl_close($curl);
if ($err) {
echo "cURL Error #:" . $err;
} else {
echo $response;
}package main
import (
"fmt"
"net/http"
"io"
)
func main() {
url := "https://api.akta.pro/api/v1/company/enrichment/business_model/{company}"
req, _ := http.NewRequest("GET", url, nil)
req.Header.Add("x-api-key", "<api-key>")
res, _ := http.DefaultClient.Do(req)
defer res.Body.Close()
body, _ := io.ReadAll(res.Body)
fmt.Println(string(body))
}HttpResponse<String> response = Unirest.get("https://api.akta.pro/api/v1/company/enrichment/business_model/{company}")
.header("x-api-key", "<api-key>")
.asString();require 'uri'
require 'net/http'
url = URI("https://api.akta.pro/api/v1/company/enrichment/business_model/{company}")
http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true
request = Net::HTTP::Get.new(url)
request["x-api-key"] = '<api-key>'
response = http.request(request)
puts response.read_body{
"data": {
"uuid": "00000l1",
"business_model": {
"gtm_motion": [
{
"description": "Freemium model with free tier for individual users that converts to paid Pro ($15/month or $120/year) and Teams subscriptions. Strong self-serve web and mobile acquisition with App Store and Google Play distribution. Enterprise deals pursued through direct sales team.",
"source": [
"http://canva.com/"
],
"type": {
"code": "product_led_growth",
"label": "Product Led Growth"
}
},
{
"description": "Dedicated Canva Enterprise sales team targeting Fortune 500 companies with Contact Sales CTA. Serves over 95% of Fortune 500 according to multiple sources. B2B revenue exceeding $500 million.",
"source": [
"http://canva.com/"
],
"type": {
"code": "enterprise_field_sales",
"label": "Enterprise Field Sales"
}
},
{
"description": "Education segment driven through Canva for Education partnerships with government institutions like Andhra Pradesh government schools. Brand campaigns like 'The Thing That Makes Anything A Thing' featuring Squirrelites movement.",
"source": [
"http://canva.com/"
],
"type": {
"code": "community_led",
"label": "Community Led"
}
}
],
"revenue_model": [
{
"description": "Premium subscription tier providing access to AI features, advanced design tools, Brand Kit, expanded templates, and increased storage. Priced at $120/year or approximately $15/month.",
"source": [
"https://www.stackcapitalgroup.com/stack-capital-invests-8-million-usd-into-canva"
],
"title": "Canva Pro Subscription",
"type": {
"code": "subscription_recurring",
"label": "Subscription Recurring"
}
},
{
"description": "Team-oriented subscription with collaboration features, brand management, and admin controls for organizations.",
"source": [
"http://canva.com/"
],
"title": "Canva Teams/ Business Subscription",
"type": {
"code": "subscription_recurring",
"label": "Subscription Recurring"
}
},
{
"description": "Large organization tier with advanced security, compliance, SSO, dedicated support, and custom enterprise pricing negotiated through sales team.",
"source": [
"http://canva.com/"
],
"title": "Canva Enterprise",
"type": {
"code": "subscription_recurring",
"label": "Subscription Recurring"
}
},
{
"description": "Free access for educators and students; potential paid tier for institutional deployments.",
"source": [
"http://canva.com/"
],
"title": "Education Subscriptions",
"type": {
"code": "freemium",
"label": "Freemium"
}
},
{
"description": "Free tier for verified nonprofit organizations.",
"source": [
"https://www.digitaltrends.com/computing/canva-adds-new-editing-tools-payments-and-previews-to-save-you-from-embarrassing-crops/"
],
"title": "Canva for Nonprofits",
"type": {
"code": "freemium",
"label": "Freemium"
}
},
{
"description": "Performance marketing platform with ad creation, publishing, and optimization capabilities for B2B customers.",
"source": [
"https://martechseries.com/content/introducing-canva-grow-2-0-create-launch-and-optimize-ads-in-one-place/"
],
"title": "Canva Grow",
"type": {
"code": "subscription_recurring",
"label": "Subscription Recurring"
}
}
],
"marketing_channels": [
{
"description": "Educational content teaching design skills, tutorials, and best practices to attract and engage users",
"source": [
"http://canva.com/"
],
"stage": {
"code": "top_of_funnel",
"label": "Top of Funnel"
},
"title": "Design School and Learn Blog"
...
}
Core APIs
Company Business Model API
GTM, revenue model, channels, pricing.
GET
/
v1
/
company
/
enrichment
/
business_model
/
{company}
Company Business Model API
curl --request GET \
--url https://api.akta.pro/api/v1/company/enrichment/business_model/{company} \
--header 'x-api-key: <api-key>'import requests
url = "https://api.akta.pro/api/v1/company/enrichment/business_model/{company}"
headers = {"x-api-key": "<api-key>"}
response = requests.get(url, headers=headers)
print(response.text)const options = {method: 'GET', headers: {'x-api-key': '<api-key>'}};
fetch('https://api.akta.pro/api/v1/company/enrichment/business_model/{company}', options)
.then(res => res.json())
.then(res => console.log(res))
.catch(err => console.error(err));<?php
$curl = curl_init();
curl_setopt_array($curl, [
CURLOPT_URL => "https://api.akta.pro/api/v1/company/enrichment/business_model/{company}",
CURLOPT_RETURNTRANSFER => true,
CURLOPT_ENCODING => "",
CURLOPT_MAXREDIRS => 10,
CURLOPT_TIMEOUT => 30,
CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
CURLOPT_CUSTOMREQUEST => "GET",
CURLOPT_HTTPHEADER => [
"x-api-key: <api-key>"
],
]);
$response = curl_exec($curl);
$err = curl_error($curl);
curl_close($curl);
if ($err) {
echo "cURL Error #:" . $err;
} else {
echo $response;
}package main
import (
"fmt"
"net/http"
"io"
)
func main() {
url := "https://api.akta.pro/api/v1/company/enrichment/business_model/{company}"
req, _ := http.NewRequest("GET", url, nil)
req.Header.Add("x-api-key", "<api-key>")
res, _ := http.DefaultClient.Do(req)
defer res.Body.Close()
body, _ := io.ReadAll(res.Body)
fmt.Println(string(body))
}HttpResponse<String> response = Unirest.get("https://api.akta.pro/api/v1/company/enrichment/business_model/{company}")
.header("x-api-key", "<api-key>")
.asString();require 'uri'
require 'net/http'
url = URI("https://api.akta.pro/api/v1/company/enrichment/business_model/{company}")
http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true
request = Net::HTTP::Get.new(url)
request["x-api-key"] = '<api-key>'
response = http.request(request)
puts response.read_body{
"data": {
"uuid": "00000l1",
"business_model": {
"gtm_motion": [
{
"description": "Freemium model with free tier for individual users that converts to paid Pro ($15/month or $120/year) and Teams subscriptions. Strong self-serve web and mobile acquisition with App Store and Google Play distribution. Enterprise deals pursued through direct sales team.",
"source": [
"http://canva.com/"
],
"type": {
"code": "product_led_growth",
"label": "Product Led Growth"
}
},
{
"description": "Dedicated Canva Enterprise sales team targeting Fortune 500 companies with Contact Sales CTA. Serves over 95% of Fortune 500 according to multiple sources. B2B revenue exceeding $500 million.",
"source": [
"http://canva.com/"
],
"type": {
"code": "enterprise_field_sales",
"label": "Enterprise Field Sales"
}
},
{
"description": "Education segment driven through Canva for Education partnerships with government institutions like Andhra Pradesh government schools. Brand campaigns like 'The Thing That Makes Anything A Thing' featuring Squirrelites movement.",
"source": [
"http://canva.com/"
],
"type": {
"code": "community_led",
"label": "Community Led"
}
}
],
"revenue_model": [
{
"description": "Premium subscription tier providing access to AI features, advanced design tools, Brand Kit, expanded templates, and increased storage. Priced at $120/year or approximately $15/month.",
"source": [
"https://www.stackcapitalgroup.com/stack-capital-invests-8-million-usd-into-canva"
],
"title": "Canva Pro Subscription",
"type": {
"code": "subscription_recurring",
"label": "Subscription Recurring"
}
},
{
"description": "Team-oriented subscription with collaboration features, brand management, and admin controls for organizations.",
"source": [
"http://canva.com/"
],
"title": "Canva Teams/ Business Subscription",
"type": {
"code": "subscription_recurring",
"label": "Subscription Recurring"
}
},
{
"description": "Large organization tier with advanced security, compliance, SSO, dedicated support, and custom enterprise pricing negotiated through sales team.",
"source": [
"http://canva.com/"
],
"title": "Canva Enterprise",
"type": {
"code": "subscription_recurring",
"label": "Subscription Recurring"
}
},
{
"description": "Free access for educators and students; potential paid tier for institutional deployments.",
"source": [
"http://canva.com/"
],
"title": "Education Subscriptions",
"type": {
"code": "freemium",
"label": "Freemium"
}
},
{
"description": "Free tier for verified nonprofit organizations.",
"source": [
"https://www.digitaltrends.com/computing/canva-adds-new-editing-tools-payments-and-previews-to-save-you-from-embarrassing-crops/"
],
"title": "Canva for Nonprofits",
"type": {
"code": "freemium",
"label": "Freemium"
}
},
{
"description": "Performance marketing platform with ad creation, publishing, and optimization capabilities for B2B customers.",
"source": [
"https://martechseries.com/content/introducing-canva-grow-2-0-create-launch-and-optimize-ads-in-one-place/"
],
"title": "Canva Grow",
"type": {
"code": "subscription_recurring",
"label": "Subscription Recurring"
}
}
],
"marketing_channels": [
{
"description": "Educational content teaching design skills, tutorials, and best practices to attract and engage users",
"source": [
"http://canva.com/"
],
"stage": {
"code": "top_of_funnel",
"label": "Top of Funnel"
},
"title": "Design School and Learn Blog"
...
}
Overview
The Company Business Model API returns thebusiness_model section of a company as a standalone endpoint.
Endpoint Details
- Method: GET
- Endpoint:
/api/v1/company/enrichment/business_model/{company}/
Authentication requirements
- Include a valid API key in the
x-api-keyrequest header.
Request
Request Parameters
Path Parameters
string
required
Company website (e.g.
canva.com) or a company UUID (e.g. 00000l1). The UUID can be obtained from the Company Search API.Example Request
GET /api/v1/company/enrichment/business_model/canva.com
x-api-key: <api-key>
Response
Successful Response Fields
Returns a JSON object with the following structure:float
Number of credits consumed (2 per call).
object
Business Model payload for the requested company.
Show properties
Show properties
string
Akta UUID of the requested company.
object
The
business_model section payload.{
"data": {
"uuid": "00000l1",
"business_model": {
"gtm_motion": [
{
"description": "Freemium model with free tier for individual users that converts to paid Pro ($15/month or $120/year) and Teams subscriptions. Strong self-serve web and mobile acquisition with App Store and Google Play distribution. Enterprise deals pursued through direct sales team.",
"source": [
"http://canva.com/"
],
"type": {
"code": "product_led_growth",
"label": "Product Led Growth"
}
},
{
"description": "Dedicated Canva Enterprise sales team targeting Fortune 500 companies with Contact Sales CTA. Serves over 95% of Fortune 500 according to multiple sources. B2B revenue exceeding $500 million.",
"source": [
"http://canva.com/"
],
"type": {
"code": "enterprise_field_sales",
"label": "Enterprise Field Sales"
}
},
{
"description": "Education segment driven through Canva for Education partnerships with government institutions like Andhra Pradesh government schools. Brand campaigns like 'The Thing That Makes Anything A Thing' featuring Squirrelites movement.",
"source": [
"http://canva.com/"
],
"type": {
"code": "community_led",
"label": "Community Led"
}
}
],
"revenue_model": [
{
"description": "Premium subscription tier providing access to AI features, advanced design tools, Brand Kit, expanded templates, and increased storage. Priced at $120/year or approximately $15/month.",
"source": [
"https://www.stackcapitalgroup.com/stack-capital-invests-8-million-usd-into-canva"
],
"title": "Canva Pro Subscription",
"type": {
"code": "subscription_recurring",
"label": "Subscription Recurring"
}
},
{
"description": "Team-oriented subscription with collaboration features, brand management, and admin controls for organizations.",
"source": [
"http://canva.com/"
],
"title": "Canva Teams/ Business Subscription",
"type": {
"code": "subscription_recurring",
"label": "Subscription Recurring"
}
},
{
"description": "Large organization tier with advanced security, compliance, SSO, dedicated support, and custom enterprise pricing negotiated through sales team.",
"source": [
"http://canva.com/"
],
"title": "Canva Enterprise",
"type": {
"code": "subscription_recurring",
"label": "Subscription Recurring"
}
},
{
"description": "Free access for educators and students; potential paid tier for institutional deployments.",
"source": [
"http://canva.com/"
],
"title": "Education Subscriptions",
"type": {
"code": "freemium",
"label": "Freemium"
}
},
{
"description": "Free tier for verified nonprofit organizations.",
"source": [
"https://www.digitaltrends.com/computing/canva-adds-new-editing-tools-payments-and-previews-to-save-you-from-embarrassing-crops/"
],
"title": "Canva for Nonprofits",
"type": {
"code": "freemium",
"label": "Freemium"
}
},
{
"description": "Performance marketing platform with ad creation, publishing, and optimization capabilities for B2B customers.",
"source": [
"https://martechseries.com/content/introducing-canva-grow-2-0-create-launch-and-optimize-ads-in-one-place/"
],
"title": "Canva Grow",
"type": {
"code": "subscription_recurring",
"label": "Subscription Recurring"
}
}
],
"marketing_channels": [
{
"description": "Educational content teaching design skills, tutorials, and best practices to attract and engage users",
"source": [
"http://canva.com/"
],
"stage": {
"code": "top_of_funnel",
"label": "Top of Funnel"
},
"title": "Design School and Learn Blog"
...
}
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