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Company Company Assessment
curl --request GET \
--url https://api.akta.pro/api/v1/company/enrichment/company_assessment/{company} \
--header 'x-api-key: <api-key>'import requests
url = "https://api.akta.pro/api/v1/company/enrichment/company_assessment/{company}"
headers = {"x-api-key": "<api-key>"}
response = requests.get(url, headers=headers)
print(response.text)const options = {method: 'GET', headers: {'x-api-key': '<api-key>'}};
fetch('https://api.akta.pro/api/v1/company/enrichment/company_assessment/{company}', options)
.then(res => res.json())
.then(res => console.log(res))
.catch(err => console.error(err));<?php
$curl = curl_init();
curl_setopt_array($curl, [
CURLOPT_URL => "https://api.akta.pro/api/v1/company/enrichment/company_assessment/{company}",
CURLOPT_RETURNTRANSFER => true,
CURLOPT_ENCODING => "",
CURLOPT_MAXREDIRS => 10,
CURLOPT_TIMEOUT => 30,
CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
CURLOPT_CUSTOMREQUEST => "GET",
CURLOPT_HTTPHEADER => [
"x-api-key: <api-key>"
],
]);
$response = curl_exec($curl);
$err = curl_error($curl);
curl_close($curl);
if ($err) {
echo "cURL Error #:" . $err;
} else {
echo $response;
}package main
import (
"fmt"
"net/http"
"io"
)
func main() {
url := "https://api.akta.pro/api/v1/company/enrichment/company_assessment/{company}"
req, _ := http.NewRequest("GET", url, nil)
req.Header.Add("x-api-key", "<api-key>")
res, _ := http.DefaultClient.Do(req)
defer res.Body.Close()
body, _ := io.ReadAll(res.Body)
fmt.Println(string(body))
}HttpResponse<String> response = Unirest.get("https://api.akta.pro/api/v1/company/enrichment/company_assessment/{company}")
.header("x-api-key", "<api-key>")
.asString();require 'uri'
require 'net/http'
url = URI("https://api.akta.pro/api/v1/company/enrichment/company_assessment/{company}")
http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true
request = Net::HTTP::Get.new(url)
request["x-api-key"] = '<api-key>'
response = http.request(request)
puts response.read_body{
"data": {
"uuid": "00000l1",
"company_assessment": {
"market_position": "Canva is a Sydney-headquartered, private online visual communication and design platform founded in 2013, serving over 265 million monthly active users across 190+ countries. The company holds 12.47% of the global graphic design and editing software market and 54.09% of the presentation market, with enterprise penetration spanning over 95% of Fortune 500 companies. The user base includes 31 million paying subscribers generating an annualized $4 billion revenue run-rate.",
"strengths": [
{
"details": "Canva AI 2.0's Conversational Design, Agentic Orchestration, and Living Memory turn Canva from a static design tool into an execution layer for AI-driven marketing workflows. With proprietary models at 7x faster / 30x cheaper inference and integrations into Claude, ChatGPT, Gemini, and Copilot, Canva is positioning as the default place where AI-conversation becomes AI-deliverable — a category with no direct incumbent and massive TAM expansion beyond traditional design seats.",
"headline": "Canva AI 2.0 becomes the visual layer for agentic work",
"source": [
"http://canva.com/"
]
},
{
"details": "Embedding Canva Connected Apps across every major AI assistant (ChatGPT, Claude, Gemini, Copilot, Perplexity) creates a top-of-funnel channel that doesn't exist for Adobe or Microsoft Designer. Each assistant prompt is a free impression and trial — likely accelerating MAU growth beyond the 250M–265M base and pulling more users into Canva's monetization funnel at near-zero CAC.",
"headline": "AI-assistant distribution unlocks new acquisition flywheel",
"source": [
"https://www.cityam.com/canva-brings-on-brand-editable-design-into-google-gemini/"
]
},
{
"details": "Canva Grow 2.0 (June 2026) integrates ad creation, publishing, and optimization across LinkedIn, TikTok, and Meta into a single workflow, with acquired assets (Ortto, SimTheory, MangoAI, Doohly) extending reach into email automation, simulation, and DOOH. This converts Canva from a design asset into a marketing operations platform, expanding wallet share within the 95%+ Fortune 500 base and lifting B2B revenue beyond the $500M+ mark.",
"headline": "Canva Grow 2.0 expands into full marketing lifecycle",
"source": [
"https://martechseries.com/content/introducing-canva-grow-2-0-create-launch-and-optimize-ads-in-one-place/"
]
},
{
"details": "Claimed 7x faster and 30x cheaper inference than comparable frontier models directly improves unit economics as AI features become central to user workflows (Magic Write, Magic Media, Dream Lab, Create a Video). At 265M+ MAU and growing AI credit consumption, this cost gap translates into meaningfully better gross margins vs. competitors paying third-party model providers, supporting continued investment in R&D and acquisitions.",
"headline": "Proprietary AI cost advantage compounds at scale",
"source": [
"http://canva.com/"
]
},
{
"details": "Making the Affinity pro suite free drove 1M+ signups in four days, extending Canva into professional photo editing, vector design, and page layout. Combined with Canva Enterprise (95%+ Fortune 500) and Leonardo AI's 19M registered users, this positions Canva to monetize the prosumer-to-enterprise spectrum end-to-end — capturing workflow share that previously sat in Adobe's $60+/mo creative tiers.",
"headline": "Enterprise + Affinity captures the professional creator market",
"source": [
"https://www.makeuseof.com/this-photoshop-rival-now-free-i-like-it-better-than-photoshop/"
]
}
],
"weakness": [
{
"details": "Adobe Express is bundled into Creative Cloud (already at deep enterprise penetration) and Microsoft Designer ships free with Microsoft 365. As IT procurement consolidates design tools into broader productivity contracts, Canva's standalone $15/mo subscription becomes harder to defend. Canva's enterprise wedge must repeatedly justify itself against 'good enough' tools that come pre-paid with the desktop and productivity stack.",
"headline": "Adobe + Microsoft bundling squeezes Canva's moat",
"source": [
...
}
Core APIs
Company Company Assessment API
Market position, strengths, weaknesses, moat, risks, highlights, peers.
GET
/
api
/
v1
/
company
/
enrichment
/
company_assessment
/
{company}
Company Company Assessment
curl --request GET \
--url https://api.akta.pro/api/v1/company/enrichment/company_assessment/{company} \
--header 'x-api-key: <api-key>'import requests
url = "https://api.akta.pro/api/v1/company/enrichment/company_assessment/{company}"
headers = {"x-api-key": "<api-key>"}
response = requests.get(url, headers=headers)
print(response.text)const options = {method: 'GET', headers: {'x-api-key': '<api-key>'}};
fetch('https://api.akta.pro/api/v1/company/enrichment/company_assessment/{company}', options)
.then(res => res.json())
.then(res => console.log(res))
.catch(err => console.error(err));<?php
$curl = curl_init();
curl_setopt_array($curl, [
CURLOPT_URL => "https://api.akta.pro/api/v1/company/enrichment/company_assessment/{company}",
CURLOPT_RETURNTRANSFER => true,
CURLOPT_ENCODING => "",
CURLOPT_MAXREDIRS => 10,
CURLOPT_TIMEOUT => 30,
CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
CURLOPT_CUSTOMREQUEST => "GET",
CURLOPT_HTTPHEADER => [
"x-api-key: <api-key>"
],
]);
$response = curl_exec($curl);
$err = curl_error($curl);
curl_close($curl);
if ($err) {
echo "cURL Error #:" . $err;
} else {
echo $response;
}package main
import (
"fmt"
"net/http"
"io"
)
func main() {
url := "https://api.akta.pro/api/v1/company/enrichment/company_assessment/{company}"
req, _ := http.NewRequest("GET", url, nil)
req.Header.Add("x-api-key", "<api-key>")
res, _ := http.DefaultClient.Do(req)
defer res.Body.Close()
body, _ := io.ReadAll(res.Body)
fmt.Println(string(body))
}HttpResponse<String> response = Unirest.get("https://api.akta.pro/api/v1/company/enrichment/company_assessment/{company}")
.header("x-api-key", "<api-key>")
.asString();require 'uri'
require 'net/http'
url = URI("https://api.akta.pro/api/v1/company/enrichment/company_assessment/{company}")
http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true
request = Net::HTTP::Get.new(url)
request["x-api-key"] = '<api-key>'
response = http.request(request)
puts response.read_body{
"data": {
"uuid": "00000l1",
"company_assessment": {
"market_position": "Canva is a Sydney-headquartered, private online visual communication and design platform founded in 2013, serving over 265 million monthly active users across 190+ countries. The company holds 12.47% of the global graphic design and editing software market and 54.09% of the presentation market, with enterprise penetration spanning over 95% of Fortune 500 companies. The user base includes 31 million paying subscribers generating an annualized $4 billion revenue run-rate.",
"strengths": [
{
"details": "Canva AI 2.0's Conversational Design, Agentic Orchestration, and Living Memory turn Canva from a static design tool into an execution layer for AI-driven marketing workflows. With proprietary models at 7x faster / 30x cheaper inference and integrations into Claude, ChatGPT, Gemini, and Copilot, Canva is positioning as the default place where AI-conversation becomes AI-deliverable — a category with no direct incumbent and massive TAM expansion beyond traditional design seats.",
"headline": "Canva AI 2.0 becomes the visual layer for agentic work",
"source": [
"http://canva.com/"
]
},
{
"details": "Embedding Canva Connected Apps across every major AI assistant (ChatGPT, Claude, Gemini, Copilot, Perplexity) creates a top-of-funnel channel that doesn't exist for Adobe or Microsoft Designer. Each assistant prompt is a free impression and trial — likely accelerating MAU growth beyond the 250M–265M base and pulling more users into Canva's monetization funnel at near-zero CAC.",
"headline": "AI-assistant distribution unlocks new acquisition flywheel",
"source": [
"https://www.cityam.com/canva-brings-on-brand-editable-design-into-google-gemini/"
]
},
{
"details": "Canva Grow 2.0 (June 2026) integrates ad creation, publishing, and optimization across LinkedIn, TikTok, and Meta into a single workflow, with acquired assets (Ortto, SimTheory, MangoAI, Doohly) extending reach into email automation, simulation, and DOOH. This converts Canva from a design asset into a marketing operations platform, expanding wallet share within the 95%+ Fortune 500 base and lifting B2B revenue beyond the $500M+ mark.",
"headline": "Canva Grow 2.0 expands into full marketing lifecycle",
"source": [
"https://martechseries.com/content/introducing-canva-grow-2-0-create-launch-and-optimize-ads-in-one-place/"
]
},
{
"details": "Claimed 7x faster and 30x cheaper inference than comparable frontier models directly improves unit economics as AI features become central to user workflows (Magic Write, Magic Media, Dream Lab, Create a Video). At 265M+ MAU and growing AI credit consumption, this cost gap translates into meaningfully better gross margins vs. competitors paying third-party model providers, supporting continued investment in R&D and acquisitions.",
"headline": "Proprietary AI cost advantage compounds at scale",
"source": [
"http://canva.com/"
]
},
{
"details": "Making the Affinity pro suite free drove 1M+ signups in four days, extending Canva into professional photo editing, vector design, and page layout. Combined with Canva Enterprise (95%+ Fortune 500) and Leonardo AI's 19M registered users, this positions Canva to monetize the prosumer-to-enterprise spectrum end-to-end — capturing workflow share that previously sat in Adobe's $60+/mo creative tiers.",
"headline": "Enterprise + Affinity captures the professional creator market",
"source": [
"https://www.makeuseof.com/this-photoshop-rival-now-free-i-like-it-better-than-photoshop/"
]
}
],
"weakness": [
{
"details": "Adobe Express is bundled into Creative Cloud (already at deep enterprise penetration) and Microsoft Designer ships free with Microsoft 365. As IT procurement consolidates design tools into broader productivity contracts, Canva's standalone $15/mo subscription becomes harder to defend. Canva's enterprise wedge must repeatedly justify itself against 'good enough' tools that come pre-paid with the desktop and productivity stack.",
"headline": "Adobe + Microsoft bundling squeezes Canva's moat",
"source": [
...
}
Overview
The Company Company Assessment API returns thecompany_assessment section of a company as a standalone endpoint.
Endpoint Details
- Method: GET
- Endpoint:
/api/api/v1/company/enrichment/company_assessment/{company}/
Authentication requirements
- Include a valid API key in the
x-api-keyrequest header.
Request
Request Parameters
Header Parameters
string
required
Your API key.
Path Parameters
string
required
Company website (e.g.
canva.com) or a company UUID (e.g. 00000l1). The UUID can be obtained from the Company Search API.Example Request
GET /api/v1/company/enrichment/company_assessment/canva.com
x-api-key: <api-key>
Response
Successful Response Fields
Returns a JSON object with the following structure:float
Number of credits consumed (2 per call).
object
Company Assessment payload for the requested company.
Show properties
Show properties
string
Akta UUID of the requested company.
object
The
company_assessment section payload.Show properties
Show properties
object
Single-paragraph market position narrative
object
List of strengths with headline + details + source
object
List of weaknesses with headline + details + source
object
List of moat types + details + source
object
List of key risks with headline + details + source
object
List of key highlights with headline + details + source
object
Classification + details
object
List of peer companies with name + type + description
{
"data": {
"uuid": "00000l1",
"company_assessment": {
"market_position": "Canva is a Sydney-headquartered, private online visual communication and design platform founded in 2013, serving over 265 million monthly active users across 190+ countries. The company holds 12.47% of the global graphic design and editing software market and 54.09% of the presentation market, with enterprise penetration spanning over 95% of Fortune 500 companies. The user base includes 31 million paying subscribers generating an annualized $4 billion revenue run-rate.",
"strengths": [
{
"details": "Canva AI 2.0's Conversational Design, Agentic Orchestration, and Living Memory turn Canva from a static design tool into an execution layer for AI-driven marketing workflows. With proprietary models at 7x faster / 30x cheaper inference and integrations into Claude, ChatGPT, Gemini, and Copilot, Canva is positioning as the default place where AI-conversation becomes AI-deliverable — a category with no direct incumbent and massive TAM expansion beyond traditional design seats.",
"headline": "Canva AI 2.0 becomes the visual layer for agentic work",
"source": [
"http://canva.com/"
]
},
{
"details": "Embedding Canva Connected Apps across every major AI assistant (ChatGPT, Claude, Gemini, Copilot, Perplexity) creates a top-of-funnel channel that doesn't exist for Adobe or Microsoft Designer. Each assistant prompt is a free impression and trial — likely accelerating MAU growth beyond the 250M–265M base and pulling more users into Canva's monetization funnel at near-zero CAC.",
"headline": "AI-assistant distribution unlocks new acquisition flywheel",
"source": [
"https://www.cityam.com/canva-brings-on-brand-editable-design-into-google-gemini/"
]
},
{
"details": "Canva Grow 2.0 (June 2026) integrates ad creation, publishing, and optimization across LinkedIn, TikTok, and Meta into a single workflow, with acquired assets (Ortto, SimTheory, MangoAI, Doohly) extending reach into email automation, simulation, and DOOH. This converts Canva from a design asset into a marketing operations platform, expanding wallet share within the 95%+ Fortune 500 base and lifting B2B revenue beyond the $500M+ mark.",
"headline": "Canva Grow 2.0 expands into full marketing lifecycle",
"source": [
"https://martechseries.com/content/introducing-canva-grow-2-0-create-launch-and-optimize-ads-in-one-place/"
]
},
{
"details": "Claimed 7x faster and 30x cheaper inference than comparable frontier models directly improves unit economics as AI features become central to user workflows (Magic Write, Magic Media, Dream Lab, Create a Video). At 265M+ MAU and growing AI credit consumption, this cost gap translates into meaningfully better gross margins vs. competitors paying third-party model providers, supporting continued investment in R&D and acquisitions.",
"headline": "Proprietary AI cost advantage compounds at scale",
"source": [
"http://canva.com/"
]
},
{
"details": "Making the Affinity pro suite free drove 1M+ signups in four days, extending Canva into professional photo editing, vector design, and page layout. Combined with Canva Enterprise (95%+ Fortune 500) and Leonardo AI's 19M registered users, this positions Canva to monetize the prosumer-to-enterprise spectrum end-to-end — capturing workflow share that previously sat in Adobe's $60+/mo creative tiers.",
"headline": "Enterprise + Affinity captures the professional creator market",
"source": [
"https://www.makeuseof.com/this-photoshop-rival-now-free-i-like-it-better-than-photoshop/"
]
}
],
"weakness": [
{
"details": "Adobe Express is bundled into Creative Cloud (already at deep enterprise penetration) and Microsoft Designer ships free with Microsoft 365. As IT procurement consolidates design tools into broader productivity contracts, Canva's standalone $15/mo subscription becomes harder to defend. Canva's enterprise wedge must repeatedly justify itself against 'good enough' tools that come pre-paid with the desktop and productivity stack.",
"headline": "Adobe + Microsoft bundling squeezes Canva's moat",
"source": [
...
}
Authorizations
API key obtained from your Akta account.
Path Parameters
Company website (e.g. 'canva.com') or a company UUID (e.g. '00000l1'). The UUID can be obtained from the Company Search API.